Marketing Communications Manager
Indexed description
Job Summary
The Marketing Communications Manager supports developing and executing marketing strategies that enhance member engagement and communication at the club. This role is responsible for creating and implementing dynamic content and communication plans to keep members informed, connected, and engaged. The Manager will play a vital role in ensuring all marketing efforts contribute to a vibrant club community and a positive member experience.
Reporting Structure
- Reports to the Member Experience Director
- Collaborate with the member experience team to implement the membership experience strategic plan, ensuring a lively and connected community that aligns with brand standards.
- Develop and execute innovative marketing campaigns that cater to the club’s diverse member base, incorporating feedback from members and committees to enhance relevance and engagement.
- Focus on member retention initiatives, including targeted outreach for at-risk members and personalized onboarding processes for new members to build lasting relationships.
- Communicate effectively with members and staff across various channels, ensuring consistent and clear messaging that promotes club activities and fosters member engagement.
- Craft compelling storytelling and content-driven communications that leverage all communication channels (i.e., emails, in club displays, social media), highlight club events, programs, and the overall ClubLife experience, engaging members and enhancing their connection to the club.
- Support the club’s growth by balancing quantitative goals (membership growth) and qualitative goals (member experience).
- Assist in managing budgets related to member dues, including tracking resignations and downgrades, and implementing strategies to minimize revenue loss.
- Due to the dynamic nature of the club, employees are expected to assist others as needed and take on additional tasks as assigned by management.
- Follow all company, club, and department policies, procedures, and instructions.
- Maintain a high level of professionalism and a commitment to excellence in interactions with members, colleagues, and staff.
- Follow safe working practices, ensuring compliance with safety guidelines and encouraging others to do the same.
- Take the initiative in personal and professional growth and maintain any required certifications relevant to your role.
- Address and resolve challenges using available resources, working with regional and corporate teams to support club operations.
- Attend daily briefings and actively engage in required activities to stay informed and contribute to the team’s success.
- High school diploma or equivalent.
- A minimum of 2 years of experience in hospitality, customer relations, or marketing and communications.
- Bachelor’s degree with a focus in business, communications, journalism, public relations, hospitality management, or recreation.
- Experience in areas such as sales, relationship management, food and beverage operations, customer service, membership associations, or fundraising.
- Prior experience leading a team or managing projects to a successful outcome.
- Advanced in Microsoft Office Suite, including Word, Outlook, and Excel.
- Experience with CRM systems, particularly Salesforce.
- Must be able to stand, walk, and perform physical activities for extended periods.
- Ability to work in varying temperatures and environments, with potential exposure to dust, fumes, or gases.
- Capable of climbing ladders, squatting, kneeling, reaching, grasping, twisting, bending, and folding/unfolding as required.
- Effective communication skills with sufficient visual acuity, including talking and hearing.
- Computer
- Keyboard
- Telephone
- Copier
- General office supplies
- Attendance requirements for this position as outlined on the weekly schedule.
- Additional hours are required to meet deadlines of the position, including weekends and/or holidays.
- Medical, dental, and vision coverage
- Life insurance
- Short-term and long-term disability insurance
- 401(k) retirement savings plan
- Generous paid time off and leave programs ( time off as required by applicable law is also provided for part time team members )
Have more questions? Check out our Invited Jobs website for more details about ClubLife, the Employee Experience, Company Benefits, and Our Culture. Be a part of our Social Networks: LinkedIn Instagram Twitter Facebook
Invited is an Equal Employment Opportunity Employer
The job posting outlines the general requirements for this position and is not a comprehensive list of duties, responsibilities, or requirements. Additional duties not mentioned here may be assigned as needed to ensure the smooth operation of the Club.
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