Digital Marketing Manager- Gaming

We are looking for a Digital Marketing Manager – Gaming who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners.

This role will be responsible for driving digital growth, brand positioning, and demand generation for our gaming services and products globally.

You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and high-quality inbound opportunities in the gaming industry.

Experience Required: 4–6 Years

Key Responsibilities

• Digital Marketing Strategy & Positioning

Define and execute end-to-end digital marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming)

Position the company as a trusted game development and technology partner.

Develop clear value propositions and messaging for different target audiences (studios, founders, publishers, investors).

• Demand Generation & Performance Marketing

Drive B2B Lead Generation Through

LinkedIn Marketing (organic + paid)

Google Ads & PPC campaigns

Landing pages and conversion funnels

Own campaign lifecycle: planning → execution → optimization → reporting

Work closely with sales to improve MQL to SQL conversion rates

• Content Marketing & Thought Leadership

Own And Execute The Content Strategy, Including

Case studies, blogs, whitepapers

LinkedIn content and thought leadership

Pitch decks and service pages

Translate complex gaming and technical capabilities into clear, engaging messaging

Build founder and leadership visibility in gaming and Web3 ecosystems

• Event & Industry Marketing

Plan and execute marketing around gaming events, expos, and conferences (online & offline)

Drive event-based lead generation, partnerships, and networking

• Brand & Creative Management

Ensure consistent brand identity and messaging across all digital channels

Collaborate With Design And Video Teams For

Creatives, ad copies, reels, banners, and pitch assets

• Analytics & Performance Tracking

Track And Analyze

Campaign performance

Lead quality and funnel metrics

Website and landing page conversions

Use insights to optimize campaigns, messaging, and channels

Required Skills & Experience

4–6 years of experience in Digital Marketing (B2B), preferably in Gaming, Tech, or Web3

Strong understanding of the global gaming ecosystem (studios, publishers, monetization models)

Hands-on Experience With

LinkedIn Ads & Google Ads

Performance marketing & funnel optimization

Content-led growth strategies

Ability to convert technical offerings into compelling marketing narratives

Strong communication and stakeholder management skills

Good to Have

Experience in gaming or game development marketing

Exposure to Web3, blockchain gaming, NFTs, or Metaverse

Experience working with global clients and distributed teams