Product Marketing Manager

At Qred, we’re building the bank for small businesses. Since launching 10 years ago, we’ve grown from startup to profitable fintech scale-up, now generating over 1 billion SEK in annual revenue and supporting 50,000+ entrepreneurs across Northern Europe. We combine smart technology, real data, and human judgment to make financing simple, fast, and fair. With bold growth plans and strong momentum across multiple markets, we’re now looking for a Product Marketing Manager (PMM) for the next phase of growth.

About The Role

As the Product Marketing Manager for our Cards division, you will act as the strategic architect between business goals and marketing execution. You will take full end-to-end ownership of our go-to-market success, transforming technical roadmaps into high-impact commercial strategies that drive long-term profitability. This mission is critical for scaling our card products while maintaining a precise focus on customer acquisition and unit economics.

Key Responsibilities

• Define Ideal Customer Profiles (ICP) and conduct deep market research to validate product requirements before engineering resources are committed.
• Architect the Go-to-Market narrative and product positioning, ensuring all commercial briefs provide clear direction on audience and expected acquisition costs.
• Orchestrate cross-channel strategy across Direct Mail, Digital, and Telemarketing to ensure a unified and frictionless customer journey.
• Translate customer pain points and market feedback into prioritized feature requests, aligning the technical roadmap with commercial P&L objectives.
• Optimize the "Lead-to-Active" funnel by utilizing web analytics and CRM data to refine lead-scoring logic and improve user experience flows.
• Accountable for customer segmentation and commercial proposition, providing operational guidance to RevOps and Marketing Specialists to enable scalable growth processes.

Key Responsibilities

We are looking for a commercially-minded strategist who excels at driving alignment between technical, marketing, and sales teams. You should have a structured approach to problem-solving and a proven ability to build scalable frameworks in a fast-paced environment. Your motivation stems from seeing high-context strategies translate into measurable revenue growth and product adoption.

Qualifications

• Several years of experience in product marketing, growth, or commercial strategy within Fintech or a similar regulated industry.
• Proven track record of managing GTM strategies for complex financial systems or credit products.
• Strong proficiency in data-driven decision-making, specifically working with customer data and web analytics to optimize conversion funnels.
• Experience working with Credit Cards is preferred but not required.
• Academic background in Business, Economics, Engineering, or a related field.

Why Qred?

This is the place to be if you’re looking for a place to grow. Qred is growing fast, and our Qredsters along with it. With a non-bureaucratic organization and delegated responsibilities, we make sure there’s a short path from idea to action. In addition to our great culture, you get to work with the latest cutting-edge techniques, full ownership, and last but not least a bunch of great competent colleagues to learn from!

One Last Thing

This is a full-time, permanent position based in our headquarters in Stockholm. We believe our culture thrives when we work together, which is why we have an office-first approach. To balance this with some flexibility, we have the option of working remotely one day per week.

We review applications on a rolling basis and while the start date is flexible, the right candidate can join us immediately.

Qred celebrates diversity and does not discriminate based on ethnicity, religion, national origin, gender, sexual orientation, age, disability status, or any other applicable characteristics protected by law.

Qred is an international FinTech scale-up that specializes in digital financing solutions for small businesses, with operations in the Nordics, Benelux, Germany and Brazil. We are passionate about helping small businesses thrive and grow, by providing them with business loans and credit cards. Right now we’re in an exciting phase of our journey that focuses on growth through smart product development and technology fueled by international expansion.