Account Based Marketing Manager, North America

Title : Account Based Marketing Manager, North America

Location: Remote

Position Summary

We are seeking an Account Based Marketing Manager, North America to lead and own Account-Based Marketing (ABM) and demand generation initiatives aligned to revenue growth. This role is responsible for translating strategy into measurable pipeline impact and working closely with Sales, SDRs, Product Marketing, and relevant partners to drive results.

This is a high-impact role within a global, performance-driven organization. The ideal candidate brings a balance of strategic thinking, hands-on execution, and strong analytical rigor.

Key Responsibilities

ABM Strategy & Ownership

• Own and execute the North America ABM strategy aligned to revenue and sales priorities.
• Develop and manage ABM motions across Tier 1 and Tier 2 accounts
• Translate business objectives into clear, scalable ABM programs.

Demand Generation & Campaign Leadership

• Lead multi-channel demand generation campaigns across:

• Paid media
• SEO / AEO / GEO
• Email and marketing automation
• Content and digital channels
• Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes.
• Ensure campaigns are aligned with sales plays, account plans, and regional priorities.

Sales & Cross-Functional Alignment
• Partner closely with Sales leadership, account teams, SDRs, and regional marketing.
• Align on target accounts, messaging, campaign timing, and follow-up strategies.
• Act as a strategic marketing partner focused on revenue impact, not just activity.

Data, Analytics & Optimization
• Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI.
• Use data to identify opportunities, optimize campaigns, and improve efficiency.
• Continuously test, learn, and iterate to drive improved outcomes.

AI-Driven Marketing Enablement
• Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness.
• Identify practical ways to incorporate AI into ABM execution and performance optimization.

Success Metrics
• Increased pipeline and revenue contribution from target accounts
• Strong engagement and conversion rates across ABM campaigns
• Improved campaign efficiency and return on investment
• Clear alignment and credibility with Sales and cross-functional stakeholders
• Data-driven reporting that demonstrates marketing’s impact on revenue

Required Qualifications

5–8+ years of experience in B2B ABM, demand generation, or growth marketing

Proven experience owning and leading ABM programs tied to revenue outcomes

Strong understanding of:

• Paid media strategy
• ABM frameworks and segmentation
• Multi-channel demand generation
• Experience with HubSpot, Salesforce, and ABM platform
• Strong analytical and performance-optimization skills
• Comfortable operating in a KPI-driven, performance-focused environment
• Experience leveraging AI tools to enhance marketing effectiveness
• Strong communication skills and ability to partner with senior sales stakeholders

Why This Role

• Ownership of North America ABM strategy within a global organization
• Direct visibility into how marketing drives pipeline and revenue
• Close collaboration with sales and demand generation leadership
• High level of autonomy and strategic influence

At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.

Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.