Product Specialist

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Key Responsibilities

Product Sales Performance

• Conduct in-depth market research to understand the competitive landscape, pricing dynamics, incentive policies, and consumer behavior within Romania and Bulgaria passenger car market.
• Provide actionable local market and competitor analysis, including pricing reports and benchmarking, to support effective pricing strategies.
• Prepare segment and product analyses for BYD models to identify trends and opportunities for enhanced market positioning.
• Interpret data and translate insights into actionable recommendations.

• Coordinate pre-launch activities by aligning with the internal teams (marketing, PR, sales, network development) and external stakeholders to ensure timely delivery of all required assets and approvals.
• Facilitate cross-functional communication to maintain transparency and ensure a smooth, on-schedule product introduction.

• Monitor market dynamics, policy developments, and industry trends in real time to identify risks and opportunities for localized product positioning.
• Coordinate with cross-functional teams (R&D, sales, supply, compliance) to convert input from users, dealers, and authorities into regionalized product adaptations.

• Bachelor's degree in Automotive Engineering, Business Administration or a related field is a plus
• At least 5 years of professional experience, including a minimum of 3 years in product management, engineering, or marketing within the automotive or mobility industry.
• Oral / written fluency in English, Chinese would be a plus
• Strong data collection and analytical skills, with the ability to extract and present critical insights.
• Excellent communication and presentation skills with an analytical mindset.
• Ability to collaborate effectively in a multi-national, cross-functional environment.
• Able to prioritize and work proactively with efficient time management skills.
• Results-oriented, with a hands-on approach and strong motivation to meet deadlines and deliver outcomes.
• Valid driving license B is a plus

• Competitive remuneration based on performance and experience.
• Opportunities for department and company-wide team building events.
• A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.