Account Manager

The Account Manager is the main point of contact for a portfolio of childcare and early years clients. Your job is to build trust, protect delivery quality, and keep every account moving forward with clarity and momentum. You will translate business goals into practical marketing plans, coordinate internal specialists, and make sure clients feel supported, informed, and confident in our work.

This is a relationship led role with strong operational discipline. You are expected to manage expectations, spot risks early, and communicate with warmth and authority. You will be accountable for retention, client satisfaction, and the smooth running of campaigns across paid ads, website work, content, and lead generation.

Key outcomes

Clients stay with us longer because they feel understood, guided, and well looked after

Campaigns are delivered on time with clear priorities and minimal rework

Clients understand what we are doing, why we are doing it, and what is happening next

Performance is reported honestly with insights and clear recommendations

The internal team is protected from chaos through good planning and strong communication

Responsibilities

Own the client relationship from onboarding through renewal

Run structured onboarding to understand the nursery’s priorities, capacity, location, fee structure, and enrolment goals

Turn goals into a clear marketing plan and translate that plan into deliverable tasks for the team

Lead client calls and meetings with confidence, strong agenda control, and clear follow ups

Coordinate work across paid media, creative, copy, SEO, web, and strategy

Keep the client informed without overwhelming them, balancing transparency with simplicity

Track performance and provide reporting that is accurate, meaningful, and actionable

Manage budgets and ensure paid media spend aligns with lead targets and seasonal demand

Spot issues early such as low lead quality, slow follow up, weak enquiry handling, or limited nursery capacity and raise them with solutions

Protect delivery by managing scope, avoiding last minute requests, and controlling priorities

Upsell and cross sell when it is genuinely in the client’s best interest

Work closely with leadership on retention, renewals, and account growth

Maintain clean documentation including notes, actions, timelines, and campaign plans

What great looks like in this role

You can speak fluently about the realities of nurseries, occupancy, waiting lists, term time demand, and parent decision making

You are calm, structured, and proactive even when a client is stressed

You manage expectations early so delivery stays clean and the team can do great work

You ask sharp questions and can identify the real problem behind what a client is requesting

You make clients feel cared for while still holding boundaries

You create momentum through consistent progress, not bursts of activity

Skills And Experience

Proven experience managing client accounts in a marketing agency environment

Strong communication skills with the ability to lead calls and handle difficult conversations

Confident project coordination with an eye for detail and deadlines

Commercial awareness including retention, margin, and growth opportunities

Comfortable discussing paid advertising performance and basic funnel metrics

Strong writing skills for clear follow ups, briefs, and reporting

Ability to manage multiple accounts while keeping quality high

Experience in education, childcare, local services, or lead generation is a strong advantage

Personal qualities

Warm, professional, and genuinely client centred

Highly organised and naturally dependable

Assertive when needed and comfortable holding boundaries

Solutions focused and calm under pressure

Curious and coachable with a desire to improve

You will be part of a specialist agency focused entirely on helping nurseries and childcare settings grow sustainably. We care about doing the fundamentals exceptionally well, communicating clearly, and delivering work that genuinely improves enquiry volume and enrolments. You will be supported by a team of specialists and expected to lead accounts with maturity, structure, and care.

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