Brand Director & Business Unit Lead (m/f/x) – Germany

Key Responsibilities:

Your mission:

You will lead an established strong Dr. Wolff Group brand in Germany as an internal entrepreneur. Taking full P&L responsibility, you will develop the business unit strategically, drive profitable growth and secure long-term market leadership. Acting as the brand CEO, you will be decisive, commercially excellent and have a sharp eye for market opportunities, consumer needs and value creation.

Why this role matters:

In this role, you will take the lead for an established brand with strong market potential and enjoy real entrepreneurial freedom to shape the business. Operating at top-management level with full accountability for results, you will drive sustainable growth and leave a visible impact – both strategically and operationally.

• Entrepreneurial Business Leadership: Take full ownership for the Business Unit including revenue, profitability, and sustainable growth. Define and drive the long-term business and brand strategy for Germany while continuously challenging the status quo to unlock new growth potential.
• Brand & Portfolio Management: Lead the product portfolio and innovation pipeline from ideation to launch, prioritizing initiatives by commercial impact and sharpening brand positioning versus competition.
• Go-to-Market & Commercial Excellence: Own the national go-to-market strategy (campaigns, launches, promotions), steer key commercial levers (pricing, portfolio, distribution, media) and leverage data to maximize value creation.
• Product & Communication Strategy: Architect and execute compelling product, communication, and claim strategies that differentiate the brand, fuel sustainable growth, and resonate with evolving consumer needs.
• Leadership & Stakeholder Management: Lead and develop high-performing, cross-functional teams; work closely with R&D, Marketing, Sales, and Operations and act as a strategic partner to executive and international stakeholders.

Your Profile:

• 5+ years of relevant experience in Brand Management, General Management, Consulting, Venture Building, or comparable roles
• Proven P&L responsibility and strong commercial track record
• Strong entrepreneurial mindset
• Excellent analytical skills, Data & AI affinity combined with pragmatism and strong execution capabilities
• Experience with strong consumer brands (FMCG/CPG is a plus, but not required)
• Inspiring people leader with clear stance and strong presence

Business-fluent in German and English

What we have to offer:

• Collective wage agreement: Competitive compensation under the chemical industry collective agreement, plus Christmas and vacation bonuses and a company pension scheme
• Flexibility: Trust-based working hours, mobile working (up to 25% per month), and more than 30 days off per year
• Wolfferia: Fresh and well-balanced meals every day in our in-house company restaurant
• Sports & events: Road cycling outings, cooking events, Christmas market activities and more
• Work–life balance: Advisory services and more via Viva family service, plus the opportunity for a spot at the “Werksgarten” daycare just around the corner
• Learning & development: Language courses, seminars, e-learnings, knowledge sessions and more
• Mobility: JobRad bike leasing, JobTicket for public transport, e-charging stations and free parking spaces
• Discounts: Attractive discounts on our products and access to corporate benefits programs