Marketing Manager
Indexed description
Role Overview
We are seeking a Marketing Manager who leads with ownership, drives with data, and builds marketing programs that deliver results. You will own integrated marketing strategy for HCP engagement — from audience intelligence and messaging frameworks through campaign execution and team development. This is a performance-driven role for a strategic marketer who is accountable for audience growth, moves with urgency, and builds a culture of experimentation, continuous improvement, and high standards. You are expected to model and embed AI-native thinking across the team as a standard of how work gets done.
What You'll Do
- Own integrated marketing strategy for HCP audience acquisition and engagement, setting direction for messaging, channels, creative, and testing approach with full accountability for measurable outcomes
- Model AI-native practices across the team, actively using and evaluating AI tools to improve content quality, campaign efficiency, decision-making, and overall team output
- Lead a test-and-learn culture, building frameworks for rapid experimentation, clear hypothesis-setting, and disciplined iteration based on data
- Drive audience growth across both B2B and B2C engagement models, building scalable programs that acquire new audiences while deepening loyalty and retention among existing ones
- Own market research and competitive intelligence, synthesizing insights on HCP segments, industry trends, and competitor positioning to sharpen strategy and stay ahead
- Build and maintain messaging frameworks and value propositions for priority HCP audiences, ensuring consistent, differentiated brand voice across all channels
- Lead campaign development from brief through execution, setting creative direction, guiding copy and design, and holding the team accountable to performance standards
- Develop and execute a sales enablement content strategy that equips commercial teams with the insights, positioning, and tools they need to compete and win
- Manage and develop a team of Specialists and Coordinators, building marketing craft, fostering curiosity, and setting a clear expectation of performance and growth
- Independently analyze campaign data and deliver strategic recommendations to senior leadership that connect results to decisions
- You own outcomes, not just activities — you hold yourself and your team accountable to audience growth, campaign performance, and continuous improvement
- An AI-native leader who does not just use AI personally but builds it into how the team operates, evaluates new tools proactively, and raises the team's collective output through smart adoption
- A builder who creates structure where there is none and thrives in environments where speed, smart risk-taking, and iteration are the norm
- Deep understanding of both B2B and B2C marketing dynamics — you know how to grow new audiences and how to build the loyalty and engagement that keeps them
- Proven ability to develop differentiated messaging and positioning that moves audiences and enables sales teams
- A leadership style that raises the bar — collaborative and invested in people, but clear about expectations and performance standards
- Strong analytical fluency with the ability to translate campaign data into strategy
- Knowledge of HCP audiences, healthcare media, or life sciences marketing strongly preferred
- Specific AI tools in active use and how they are integrated into marketing workflows
- How AI has been used to improve campaign performance, content quality, or team efficiency
- Approach to evaluating and adopting new AI tools for the team
- Bonus: examples of AI-driven workflows, systems, or frameworks built to scale team output
Benefits Overview
We are proud to offer a comprehensive benefits package, including:
- Hybrid work schedule
- Health insurance through Cigna (medical and dental)
- Vision coverage through VSP
- Pharmacy benefits through OptumRx
- FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
- 401(k) and Roth 401(k) with company match
- Pet discount program with PetAssure
- Norton LifeLock identity theft protection
- Employee Assistance Program through NYLGBS
- Fertility benefits through Progyny
- Commuter benefits
- Company-paid Short-Term and Long-Term Disability
- Voluntary Term Life and AD&D Insurance, plus Universal Life options
- Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
- Discounts and rewards through BenefitHub
MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.
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