Marketing, Brand & Partnerships Manager

At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working.

We bring to life see a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way.

JLL is a global leader in helping clients envision where people live, work, play, shop, and eat.

What this opportunity involves:

The Marketing, Brand & Partnerships Manager is responsible for developing and executing the Centre’s marketing strategy while driving revenue growth through specialty mall leasing, third line revenue, brand partnerships, and commercial activations.

Based onsite in Lidcombe, the role combines strategic marketing leadership with hands-on income generation and stakeholder engagement to enhance foot traffic, retailer performance, and overall centre profitability.

Key Responsibilities:

• Develop and implement the annual marketing plan aligned to asset objectives and budget.
• Manage marketing budget to deliver maximum ROI and measurable performance outcomes.
• Actively drive specialty mall leasing (SML) and Third Line Revenue (TLD) income in collaboration with leasing teams.
• Identify and secure short-term retailers, pop-ups, kiosks, and experiential activations.
• Negotiate commercial terms for casual mall leasing opportunities.
• Develop strategic partnerships with local businesses, community organisations, and national brands.
• Build strong relationships with retailers to support trade and campaign participation.
• Lead community engagement initiatives to strengthen the Centre’s local positioning.
• Prepare and manage annual marketing income and expenditure budgets.

• 5+ years’ experience in retail marketing, shopping centre marketing, or commercial property marketing.
• Demonstrated experience in specialty or casual mall leasing income generation.
• Strong commercial acumen with proven negotiation skills.
• Ability to manage budgets and deliver measurable ROI.
• Strong stakeholder management and relationship-building capability. Experience delivering high-impact events and brand activations.
• Excellent written, digital, and verbal communication skills.
• Ability to work autonomously and drive revenue-focused outcomes.

As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity and building an inclusive workplace. This is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies. We support applications from all underrepresented groups, including Aboriginal and Torres Strait Islanders, LGBT+, people with disability and people of all age, religions and race. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce.

We value your health and wellbeing which is why we are excited to announce a whole raft of new benefits through our WHEREFIT partnership! WHEREFIT provides you with access to exclusive corporate discounts of up to 40% off at leading fitness and wellbeing brands across Australia. With over 2,000 unique offers across gyms, activewear, studios, healthy meals, supplements, accessories, self-care and more, there is something for everyone so you can perform at your best!

Apply today, quoting job reference number ATREQ492374