Senior Marketing Manager

Job Title: Senior Marketing Manager - Product & Content

Reports To: Group Head of Marketing

Direct Reports: N/A

Location: Hybrid

Type: Full-time

About the Group

The j. awan & partners group operates across three complementary entities.

j. awan & partners is a GCC‑founded regulatory and compliance advisory firm with global reach. azakaw is a purpose‑built RegTech compliance platform automating KYC, KYB, AML screening, transaction monitoring, and corporate compliance. j. awan capital is a KSA‑focused regulatory and compliance advisory firm combining compliance advisory with fund hosting and administration.

Together, the group serves financial services institutions, fintechs, fund managers, and professional services firms navigating complex regulatory environments across the GCC, Africa, and international markets.

Marketing operates as a unified group function, delivering coordinated demand generation, brand positioning, and pipeline support across all three entities.

Mission

This is a senior marketing role for someone who operates comfortably at both positioning and execution level, without choosing between the two.

You own what the group says, why it resonates, and how it reaches the right buyer. This means building the messaging and competitive intelligence frameworks that anchor every campaign, leading go‑to‑market planning for new products and services, executing integrated multi‑channel campaigns end‑to‑end, and producing the thought leadership and sales collateral that influence sophisticated buyers in regulated markets.

You work across three distinct B2B entities, each with its own audience, tone, and commercial context. You translate complex regulatory and financial services concepts into campaigns that compliance professionals, fund managers, and financial services executives actively want to engage with.

You build productive working relationships with subject matter experts who do not think in marketing terms. You extract commercially valuable insight without compromising technical accuracy or regulatory credibility.

The ideal candidate brings 5 to 8 years of B2B marketing experience in SaaS or regulated financial services, with a strong product marketing core and demonstrable GTM execution experience. A purely content‑driven or brand‑only background is not sufficient. You are AI fluent, use it to accelerate production, and apply your own judgment to everything that reaches the market. Portuguese language capability is a strong advantage.

12–18 Month Mission Outcomes

Positioning Clarity

All three entities maintain documented, current positioning frameworks covering ICPs, value propositions, competitive differentiation, and messaging by audience. Frameworks are reviewed quarterly, and no campaign or sales asset contradicts agreed positioning.

GTM and Launch Execution

Every azakaw module launch and JAP service launch has a documented go‑to‑market plan covering positioning, messaging, channel strategy, and asset requirements, approved before execution. Post‑launch performance is reviewed within 30 days.

JAP to azakaw Client Conversion

A dedicated nurture and campaign programme converts JAP advisory clients into azakaw pipeline. This includes Client Advisory Sessions and a structured handoff for new mandates. Conversion rates are tracked monthly and iterated quarterly.

Integrated Campaign Delivery

Multi‑channel campaigns run end‑to‑end across digital, events, and partner channels. Campaigns are coordinated with BD and Growth teams, aligned to sales targets, and tracked against pipeline contribution. Performance reports are delivered within two weeks of campaign close.

Partner and Association Marketing

Active marketing relationships are maintained with strategic partners and industry associations. At least one joint activation occurs per active partner per quarter, supported by a current partner marketing calendar.

Editorial and Thought Leadership

A group‑wide editorial calendar is maintained. Each entity publishes at least one long‑form asset per quarter, supported by regulatory updates and thought leadership under entity leads. All externally published copy is reviewed and approved before release.

Sales Enablement

The BD team has current, on‑brand pitch decks, one‑pagers, battle cards, and case studies across all entities. The sales enablement library is accessible in ClickUp and updated within two weeks of any positioning change.

Key Accountabilities

• You build and maintain positioning and messaging frameworks across all three entities.
• This includes ICP‑specific value propositions, competitive differentiation narratives, and messaging hierarchies by audience and jurisdiction.
• You maintain battle cards and competitive intelligence as part of the positioning layer.
• You own go‑to‑market planning and execution for azakaw product launches and JAP service launches.
• You define positioning, messaging, channel strategy, and asset requirements, design repeatable launch processes, and review performance within 30 days of launch.
• You design and help build the programme that converts j. awan & partners advisory clients into azakaw pipeline.
• This includes defining the cross‑sell motion, messaging, nurture strategy, campaign assets, and executive workshop formats.
• You brief Growth on HubSpot segmentation and tracking, coordinate with Events on logistics, and iterate the programme quarterly.
• You plan and execute integrated B2B campaigns across digital channels, events, and partners. Campaigns are tailored by market and ICP, coordinated with BD and Growth, aligned to sales targets, and measured against commercial outcomes.
• You build and maintain partner and association marketing programmes, converting relationships into joint content, co‑branded events, and pipeline‑contributing activations.
• You own the group editorial calendar and convert regulatory intelligence into content priorities, briefs, and campaign triggers.
• You write and ghostwrite long‑form regulatory and thought leadership content and review all externally published copy for accuracy.
• You deliver sales enablement collateral across all entities, briefing design requirements to the Graphic Designer and maintaining a version‑controlled library in ClickUp.

This Role Is Not for You If…

Your experience is purely content‑ or brand‑focused without product marketing depth.

You require briefs rather than generating strategy, campaigns, and content independently.

You are uncomfortable engaging directly with subject matter experts.

You struggle to translate technical or regulatory substance into compelling campaigns.

You treat campaign execution as someone else’s responsibility.

You cannot hold firm on positioning when challenged internally.

Core Competencies

• Deep product marketing and positioning expertise.
• Fluency in regulatory and financial services language.
• Ability to translate regulatory signals into campaign opportunities.
• End‑to‑end integrated campaign execution.
• Strong SME relationship‑building and insight extraction.
• Partner and association marketing activation.
• High standard of B2B editorial and thought leadership production.
• AI fluency with strong critical judgment.
• Multi‑brand management without tone or positioning drift.

Education and Experience

• A bachelor’s degree in marketing, Business, Communications, or a related field is required. Backgrounds that bridge commercial and regulatory or legal thinking are a strong advantage.

• Candidates must have 5 to 8 years of B2B marketing experience in SaaS or regulated financial services, with clear evidence of product marketing depth, GTM execution, integrated campaigns, and sales enablement. Experience working directly with subject matter experts is essential.

• Preferred experience includes fintech, RegTech, or compliance software; GCC regulatory familiarity; partner marketing; C‑suite ghost-writing; AI content tools; and Portuguese language capability.

Culture and Values

• The group operates with a strong growth mindset, resilience, accountability, and adaptability in a fast‑paced scaling environment.
• Professional maturity and integrity are essential when handling sensitive client and regulatory information.
• A client‑first philosophy underpins all work. Every interaction reflects the accuracy, proactivity, and integrity of the group’s advisory heritage.
• Trust and credibility are built through consistent follow‑through, transparency, and candid communication.

Rewards and Growth

• The role offers a competitive salary.
• You will have end‑to‑end ownership of positioning, GTM, campaigns, and thought leadership across three commercially active B2B entities in high‑growth regulated markets, with direct access to group leadership and a large network of compliance specialists.
• A content production budget is available for specialist freelance support.
• The role offers a clear path to Head of Marketing as the function matures.
• The environment is hybrid and high‑trust.
• Quality, commercial impact, and pipeline contribution—not hours—are the measure.
• Medical insurance, paid leave, and additional benefits are detailed during the offer stage.