Digital Product Manager – Personalization Intelligence

Digital Product Manager – Personalization Intelligence

BJ’s Wholesale Club is seeking a Product Manager – Personalization Intelligence to lead the next evolution of our data-driven personalization strategy. This is a high-impact transformation role responsible for scaling intelligent, model-driven personalization across all member touchpoints — including site, app, email, push, SMS, and emerging channels.

You will define and drive the roadmap that powers how millions of members experience BJ’s — delivering measurable incremental revenue, stronger loyalty, and deeper engagement through advanced personalization capabilities.

This role sits at the intersection of product, data science, engineering, marketing, and digital — translating business strategy into scalable machine learning–powered solutions.

What You’ll Own

Personalization Strategy & Roadmap

• Define and execute the product roadmap for Personalization Intelligence across all customer touchpoints.
• Drive clarity in business goals, measurable outcomes, and prioritization tied to incremental revenue and engagement.
• Lead the transformation from campaign-based targeting to intelligent, model-driven personalization at scale.

ML-Powered Personalization Capabilities

• Partner closely with Data Science to design, build, and scale: Recommendation systems, Propensity and propensity-to-buy models, Predictive engagement and churn models
• Own the end-to-end ML model lifecycle from ideation and business case through training, testing, deployment, and ongoing optimization
• Translate model outputs into actionable, testable personalization strategies.

Experimentation & Measurement

• Define clear hypotheses and testing frameworks to measure incremental lift.
• Collaborate with analytics to establish robust tracking, experimentation design, and performance reporting.
• Monitor and interpret key ML performance metrics and business KPIs.
• Own and deliver the product roadmap for Personalization Intelligence, driving clarity in goal definition, accountability for business outcomes, and focused execution.

Qualifications:

• 4+ years of Product Management experience
• Demonstrated experience delivering personalization, recommendation systems, Propensity/propensity-to-buy models, and other predictive models
• Retail or e-commerce experience strongly preferred
• Strong communication skills and experience working with Stakeholders (data science, engineering, business)
• Strong product discovery, prioritization, and stakeholder management skills