Product Marketing Manager - Public Safety

As a Product Marketing Manager (PMM), you will drive business growth by defining go-to-market strategies for software solutions, including market assessment, competitive positioning, pricing/packaging, and value propositions.

You will deliver market, buyer, and competitive insights; support positioning for existing and new solutions; and partner cross-functionally to execute product launches and evaluate growth initiatives.

You will succeed in this role by building strong cross-functional partnerships, applying sound business judgment, and influencing stakeholders at all levels to drive outcomes.

Responsibilities

• Maintain a deep understanding of the markets and position with actionable insights:
• Monitor, collect, and synthesize key market, buyer, product, and competitive insights and trends from multiple sources.
• Maintain Market Assessment deliverables: sizing & segmentation, addressable market analysis, competitive analysis, differentiation
• Collaborate across teams to align go-to-market strategies
• Participate in cross-functional product launch activities, helping to define product positioning, compelling messages, packaging, pricing.
• Partner with stakeholders to achieve operational readiness, sales enablement, demand generation and metrics.
• Influence product direction & product market fit
• Partner with leadership to identify revenue growth opportunities, their scope, risks, and financial justifications.
• Partner with the sales enablement function by helping customer-facing teams to understand new products and functionality to promote sales, adoption, and strong references.
• Work with business leadership and software partners to establish business arrangements and maintain strong working relationships.
  

• Bachelor’s degree in business, management, marketing, finance, or other related discipline. MBA preferred.
• 5+ years’ product marketing or similar experience in the software market, ideally for the public sector; SaaS experience preferred.
• Ability to travel (up to 20% travel) is expected for customer engagement, industry events, and collaboration across Tyler teams.