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Zilogic Systems Linkedin · Posted 1mo ago

Marketing Manager

Chennai, Tamil Nadu, India

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Job Description – Marketing Manager (Lead Generation Focus)

Location: Chennai / On-Site

Experience: 10–12 Years

Role Overview

Zilogic Systems is seeking an experienced Marketing Manager to drive qualified lead generation through both inbound and outbound channels. The role requires a hands-on professional who can build and execute marketing strategies targeted at Automotive, Wireless, and IoT domains, with a strong focus on OEMs, Tier-1 suppliers, and product companies.

The ideal candidate should have a proven track record of generating measurable business leads and working closely with sales and technical teams.

Key Responsibilities

  • Inbound Marketing & Demand Generation
  • Own and execute inbound marketing strategy across website, SEO, and content marketing
  • Develop and manage high-quality content such as blogs, whitepapers, and case studies
  • Drive LinkedIn marketing initiatives (company page and leadership branding)
  • Optimize website for lead conversion (traffic → engagement → lead capture)
  • Collaborate with engineering teams to translate technical capabilities into compelling messaging
  • Outbound Marketing & Account-Based Marketing (ABM)
  • Plan and execute targeted outbound campaigns (email, LinkedIn outreach, etc.)
  • Build and manage target account lists (Automotive OEMs, Tier-1s, product companies)
  • Work closely with sales teams to generate qualified meetings and nurture opportunities
  • Implement account-based marketing strategies for high-value prospects
  • Positioning & Messaging
  • Define and refine positioning for key business areas:
    • Automotive - Digital Cockpit & Connectivity
    • Wireless & IoT
  • Ensure consistency across all marketing channels (website, presentations, campaigns)
  • Campaigns & Events
  • Plan and execute marketing campaigns aligned with industry focus areas
  • Manage participation in industry events and expos (pre-event, during, and post-event lead management)
  • Track and optimize ROI from campaigns and events
  • Metrics & Performance Management
  • Define and track key marketing metrics:
    • Marketing Qualified Leads (MQLs)
    • Sales Qualified Leads (SQLs)
    • Cost per lead
    • Conversion rates
    • Pipeline contribution
  • Provide regular performance reports and insights
  • Continuously optimize campaigns based on data
Required Skills & Experience

  • 10–12 years of experience in B2B marketing, preferably in engineering or technology services
  • Proven track record in lead generation (inbound and outbound)
  • Strong expertise in:
    • Digital marketing and SEO
    • LinkedIn marketing
    • Account-based marketing (ABM)
  • Ability to understand and market technical domains such as embedded systems and automotive software
  • Experience working closely with sales teams, preferably in global markets
Key Attributes

  • Results-driven with a strong focus on measurable outcomes
  • Hands-on approach with execution capability
  • Ability to work effectively with technical teams
  • Strong communication and stakeholder management skills
  • Structured thinker with the ability to build scalable marketing processes

Success Metrics (First 6–12 Months)

  • Consistent generation of qualified inbound and outbound leads
  • Improvement in website conversion rates
  • Increased engagement from target accounts
  • Measurable contribution to sales pipeline
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