US Sales Director

Build & Lead Fleet’s Largest Market

• Location: Barcelona, Spain
• Availability: ASAP
• Languages: English & Spanish required
• Relocation: Open to North or Central America within 12 – 18 months

Our Story

We are, above all, entrepreneurs — ambitious, pragmatic, and transparent.

Since launching in 2019, we made a bold choice: to bootstrap Fleet with a simple yet ambitious mission: Become the leading Device-as-a-Service provider in Europe.

Why We Exist

We make IT management for startups and scale-ups simple, fast, and frictionless.

Where we Come From

We are rooted in an ecosystem of founders, VCs, operators, and top-tier talent across Germany, France, Spain, and the UK. Our DNA is 100% entrepreneurial: ownership, high standards, and kindness.

Your Contribution: Own & Scale the U.S. Market

As U.S. Sales Director, you will play a strategic role in Fleet’s expansion in the United States.

You will work directly with Alex (VP Sales Europe), and the founders, fully owning the U.S. sales perimeter and preparing it for long-term scale.

The U.S. is set to become Fleet’s #1 market. You will be responsible for making that happen.

Your Mission

Lead & Elevate the U.S. Team

• Manage a team composed of 1 SDR, 2–3 Account Executives, and 1 Account Manager
• Coach junior profiles on mid-market deal execution
• Improve pipeline visibility, forecasting accuracy, and CRM rigor
• Participate in hiring, onboarding, and structuring the team

You are not a corporate manager — you are a builder who leads from the front.

Mid-Market Deal Mastery (Closing Support)

You will not carry a personal quota, but:

• Join strategic mid-market deals (500–1,000 employees)
• Support negotiations and unblock complex situations
• Step in when enterprise-level accounts require senior involvement
• Ensure retention and expansion of key U.S. accounts

Closing excellence is mandatory.

Protect & Expand Revenue

• Ensure strong retention across key accounts
• Support expansion strategies
• Work closely with Customer Success and Operations to guarantee smooth onboarding
• Strengthen long-term client relationships

The U.S. perimeter is too strategic to operate without senior ownership.

Cross-Functional & External Leadership

• Work horizontally with Ops, Finance, and Product
• Maintain relationships with financial institutions and key partners
• Ensure scalability of processes for future geographic expansion

This is not only a sales leadership role — it’s business leadership.

Prepare Future Expansion

• Structure the U.S. market independently from Europe
• Replicate and scale Fleet’s European playbook
• Be open to relocating to North or Central America
• Build the foundation for a 20–30 person organization within 12–36 months

We are hiring for ceiling, not comfort.

Your Profile: Builder, Owner, High Ceiling

We are looking for someone with strong fundamentals and high growth potential.

You’re likely a great fit if:

• You have 5–8+ years of B2B sales experience
• You have closed mid-market deals (3–6 month cycles)
• You’ve managed a small team (4–5 people minimum)
• You have hiring and onboarding exposure
• You are strong in deal management, negotiation, and expansion
• You are structured: clean pipeline, accurate forecasting, CRM discipline
• You are comfortable operating from Barcelona (1pm–9pm CET schedule)
• You are proficient in English and Spanish
• You are open to relocating if the company requires it

Who SHOULD Apply

This role is for you if:

• You want to own a full strategic market
• You are comfortable managing and still getting involved in deals
• You thrive in fast-moving, entrepreneurial environments
• You take ownership of both input and output
• You are motivated by long-term leadership growth
• You want to build something that can outgrow Europe

Your Chance

At Fleet, we build win-win environments. You bring ambition and discipline; we provide impact, autonomy, growth, and visibility.

What we offer

• Full responsibility for Fleet’s most strategic market — rare, valuable, and highly formative.
• A competitive package + variable compensation + benefits.
• Access to a Tier 1 VC network: Sequoia, Accel, Index, Cocoa…
• A team of 40 ambitious, demanding, and supportive talents.
• A self-financed, profitable, fast-growing company.
• Full autonomy, real ownership, and visible impact from day one.
• Mentoring, introductions, and a genuine career accelerator.