Marketing Manager
Indexed description
We are seeking a Marketing Manager to lead and execute data-driven marketing campaigns that drive engagement, brand awareness, and measurable business results. This role is responsible for both strategy and execution, guiding audiences from awareness to conversion while leading a collaborative, results-driven team. The ideal candidate is strategic, hands-on, and people-focused, with proven success delivering high-performing marketing initiatives in the pharmacy or life sciences space.
What You'll Do
- Lead and develop a team of marketing professionals, providing clear direction, ongoing mentorship, and hands-on support to ensure high-quality campaign execution.
- Drive audience growth and event recruitment across conferences and roundtables, leveraging strategic, data-informed marketing to increase registration, attendance, and engagement across both in-person and digital experiences.
- Independently analyze campaign data and prepare actionable performance reports for senior leadership, using insights to continuously refine brand strategies.
- Develop and manage marketing content distribution strategies across digital channels, ensuring messaging resonates with pharmacy and healthcare professional audiences.
- Collaborate cross-functionally with editorial, sales, and event teams to align marketing efforts with brand goals and business objectives.
- Manage campaign timelines, budgets, and deliverables across assigned brands, keeping projects on track and stakeholders informed.
- Bring creative thinking to event promotion and audience engagement strategies for both live and virtual formats.
- A strong sense of brand ownership: you hold yourself accountable to the performance of the brands you manage and take pride in the outcomes.
- A leadership style that is collaborative and engaged, with a genuine interest in the growth and success of your team members.
- Deep understanding of trends in healthcare, and event marketing, with a proactive approach to introducing fresh ideas and new strategies.
- Strong analytical skills with the ability to independently interpret data and translate it into strategy and optimizations.
- Ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
- Excellent communication, organizational, and cross-functional collaboration skills.
- Proficiency in AI-powered tools and platforms (ChatGPT, Claude, Midjourney, Copilot, etc.); ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.
- Strong project management skills with the ability to manage multiple priorities.
- Self-starter who thrives in a fast-paced environment and can make decisions independently.
Benefits Overview
We’re proud to offer a comprehensive benefits package, including:
- Hybrid work schedule
- Health insurance through Cigna (medical & dental)
- Vision coverage through VSP
- Pharmacy benefits through OptumRx
- FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
- 401(k) and Roth 401(k) with company match
- Pet discount program with PetAssure
- Norton LifeLock identity theft protection
- Employee Assistance Program (EAP) through NYLGBS
- Fertility benefits through Progyny
- Commuter benefits
- Company-paid Short-Term and Long-Term Disability
- Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
- Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
- Discounts and rewards through BenefitHub
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