Growth & Performance Marketing Manager

Title: Growth & Performance Marketing Manager

Reporting Relationship: This position will report to the Sr. Director of Marketing & Communications

Purpose: The Digital Growth Marketing Manager owns donor acquisition performance across paid and owned digital channels. This role is accountable for revenue growth, CAC efficiency, and ROAS, translating mission-driven stories into measurable giving outcomes.

This role is fast-paced, test-driven, and performance-accountable. The right candidate thrives on experimentation, strategizing campaigns, managing multiple acquisition channels, identifying and scaling winning creative and narratives.

Responsibilities

• Own donor acquisition performance across paid digital channels (Meta, Google, YouTube, etc.)
• Plan, launch, and optimize weekly growth experiments focused on CAC, ROAS, and conversion rate
• Decide what to scale, what to pause, and what to sunset based on performance data
• Execute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each week
• Identify which stories, visuals, or messages will best connect hearts and drive conversions
• Partner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual success
• Partner with creatives to brief, test, and iterate ads and landing pages based on results
• Monitor spend, pacing, and efficiency against revenue targets
• Build and maintain dashboards that clearly answer: What’s working? What’s not? Why?
• Translate performance insights into concrete next actions (new audiences, offers, creative angles)
• Collaborate cross-functionally—but remain personally accountable for performance outcomes

Qualifications

• 3–6 years in performance marketing or growth marketingProven success managing paid media campaigns (Google Ads, Meta, YouTube, or similar)
• Experience Optimizing for donor acquisition, recurring giving, and ROAS
• Strong analytical and reporting skills with a passion for data-informed storytelling
• Expertise in audience segmentation, testing frameworks and conversion funnels
• Exceptional vendor and project management ability – able to manage multiple moving pieces with excellence
• Proficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hubspot, etc.)

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