Brand Manager-Beauty Personal Care

Brand Manager-BPC

I. PURPOSE OF THE ROLE

To drive brand growth, share, recall and penetration to boost market share through enhanced brand identity and effective positioning, ensuring consistency in messaging across channels and designing initiatives for overall brand success

II. KEY RESPONSIBILTIES

• Brand Building, Campaigns
• Understand the overall category and brand landscape, brand USP to identify strength areas and touchpoints for improvement through innovative interventions
• Drive successful execution of brand strategy to amplify brand share, penetration, recall and increase market share
• Evaluate and execute appropriate and innovative marketing mediums to effectively reach target consumer
• Design & lead campaigns for new product launches and development across brand portfolio to build awareness and drive growth
• Category/Brand topline growth & ROI
• Business analysis to recommend right promotion, media, portfolio strtagey by region and channel to deliver revenue targets
• Monitor and increase profitability through adherence to marketing budgets and demonstrate ROI mindset
• Ensure cost optimization while driving different marketing campaigns and initiatives for profitable outcomes
• Consumer & Market Intel and Data Analysis
• Monitor market trends, consumer preferences and competitive landscape regularly to identify growth opportunities and drive actionable
• Track and analyze brand performance metrics and reshape action plans/campaigns for optimization and impact
• Understand the relevant brand metrics report, analyze the same and recommend way forward for brand growth & development
• Identify consumer preferences towards the brand and shape the initiatives in coherence to the same
• Brand Innovations & Messaging
• Leverage consumer insights, brand metrics data and industry trends to recommend innovative interventions for brand growth & USP
• Innovate and ideate creative campaigns for enhanced brand perception and increased market share
• Design brand guidelines and ensure adherence to the same in all marketing activities to maintain brand image and identity
• Partnerships & collaborations
• Establish strategic partnerships in the industry to enhance brand penetration and recall and drive marketing initiatives smoothly
• Collaborate with creative agencies to design and deliver brand and initaitive messaging across different awareness touchpoints including TV, digital, OOH etc
• Engage with sales teams to drive growth of the brand portfolio through right startegy and interventions
• Conduct frequent market visits in conjunction with sales teams to understand the real landscape and refine strategies for relevancy and impact

III. KEY PERFORMANCE GOALS

• Increased mind measures, market penetration, share and expansion for the brand
• Sales and effective budget management of all activities for the brand
• Effectiveness & success of campaigns and digital interventions
• ROI for marketing campaigns and overall cost optimization interventions
• Impactful innovations for brand growth