Market Senior Marketing Manager
Indexed description
Summary
The Senior Marketing Manager drives demand and revenue for hotel and restaurant outlets by developing and executing strategic, multi-channel marketing initiatives. This role blends creativity with analytics, partnering closely with Sales, Revenue Management, and Food & Beverage teams to align marketing strategies with business goals and deliver measurable results.
What You’ll Do
- Develop and execute integrated marketing strategies across digital, social, email, PR, and on-property channels.
- Manage brand positioning, messaging, and online presence, including website updates and guest-facing platforms.
- Oversee social media strategy and content creation, directly or in partnership with agencies.
- Plan, execute, and analyze email marketing campaigns to drive engagement and revenue.
- Collaborate on marketing calendars, ensuring alignment with property goals and seasonal initiatives.
- Analyze campaign performance and build monthly reports to track KPIs and ROI.
- Identify and activate local partnerships, sponsorships, and advertising opportunities.
- Serve as the on-property brand liaison, supporting events, activations, and programming.
- Partner with Sales, Rooms, and F&B teams to develop and promote offers and experiences.
- Attend Revenue and F&B meetings to identify opportunities and align strategies.
- Support creative development for digital and print materials using tools like Canva or Adobe platforms.
- Manage relationships with agencies, vendors, and partners to ensure projects are delivered on time and within budget.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Experience managing social media platforms and digital marketing campaigns.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Excellent project management and organizational abilities.
- Strong communication skills with the ability to present insights clearly to various audiences.
- Ability to multitask and prioritize in a fast-paced environment.
- Detail-oriented mindset with a focus on driving revenue and measurable results.
- Experience working cross-functionally with internal teams and external partners.
- Medical, Dental, and Vision insurance (starting Day 1)
- Life Insurance and Disability Insurance
- Paid Parental Leave
- DailyPay option
- Employee Assistance Program (EAP)
- 401(k) with company match
- Vacation/Paid Time Off (PTO) with rollover
- Complimentary wellness tools
- Unlimited referral bonuses
- Leadership development and tuition reimbursement
- Discounts on hotel rooms, dining, and other travel/entertainment experiences
- Multiple hotels in each market = more opportunities for growth
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