Performance Marketing Manager

Turbopass helps travellers experience Europe’s most exciting cities the easy way. Our digital city passes bundle the must-see sights and best experiences - often including airport transfers and public transport -into one easy booking. Customers buy online, get preferred access to top attractions, and save both time and money along the way. We’re currently live in 13 cities and expanding fast, with ambitious international growth plans. If you’re excited about building a product people love, making travel easier, and being part of a team that’s scaling globally, come join us on the journey.

Located in our new head office in Bielefeld, Germany (with the option to work from home Thursdays and Fridays) we are hiring a full-time Performance Marketing Manager.

What you will be doing at Turbopass:

• SEA Mastery: Take full ownership of our Google Ads and Microsoft (Bing) Advertising accounts. You will optimize complex account structures across multiple languages and cities, focusing on high-intent conversion.
• AI Frontier: Pioneer our entry into Paid AI. This includes optimizing for Google’s Search Generative Experience (SGE), exploring ad placements within LLM environments (like ChatGPT, Perplexity, or Gemini), and leveraging AI-driven bidding and creative automation.
• Full-Funnel Paid Social: Drive growth beyond search by managing and optimizing Meta Ads and TikTok Ads. You will build high-converting social campaigns that capture travelers during the inspiration phase, utilizing creative testing frameworks, dynamic catalog ads, and localized targeting for our city passes.
• Strategic Scaling: Develop and execute expansion strategies for new European and international destinations, ensuring a healthy balance between CAC (Customer Acquisition Cost) and LTV (Lifetime Value).
• Data & Attribution: Work closely with our BI team to refine attribution models. You should be able to answer not just if a campaign worked, but why it worked within the broader ecosystem.
• Experimentation: Design and run rigorous A/B tests on landing pages, ad copy, and bidding scripts. You are expected to fail fast and scale even faster.

What you will bring to Turbopass:

• Experience: 6+ years of hands-on experience in Performance Marketing, specifically within the Travel, E-commerce, or SaaS sectors.
• Channel Expertise: Deep hands-on experience with Google Ads and Bing Ads is mandatory, complemented by a strong track record of scaling budgets on Meta Business Suite and TikTok Ads Manager. You understand how search intent and social discovery feed into each other.
• AI Enthusiast: You are already experimenting with LLMs for ad copy generation, keyword clustering, or predictive analysis. You have a vision for how AI will change the "Search" intent.
• Analytical Rigor: You are "data-obsessed." Advanced Excel skills are a must; SQL or experience with Data Studio or using AI for data analytics is a significant plus.
• Senior Ownership: You thrive as an Individual Contributor. You want the responsibility of a lead role without the desire to manage a team - your impact is measured by growth and innovation, not headcounts.
• Languages: Fluency in English is required; German or other European languages are a strong advantage given our market footprint.

What we offer you:

• The opportunity to shape the future of a fast-growing eCommerce scale-up company in the exciting tourism industry.
• A flat hierarchy with an empowering culture.
• Flexible working hours that adapt to your needs.
• A modern office with free drinks and regular team events.
• Opportunity to work from home two days per week.
• A dynamic team that is learning every day and having fun at work.
• Continuous investment in personal learning and development.
• The possibility to use our products free of charge.
• Company-supported pension scheme.
• Competitive compensation package including a performance-based bonus of up to 25% of your annual base salary.

Interested?

• Then come and join us. We look forward to receiving your application, including your salary expectations and earliest possible start date, and learning more about you at [email protected]