Event Marketing Manager

About the Role

We are seeking a senior-level Events Marketing Manager to lead the strategy, planning, and execution of a robust portfolio of trade shows, conferences, roadshows, and large-scale industry events.

This is a highly visible, fast-paced role requiring someone who can operate independently, manage complexity, and execute with urgency and precision. You will own the full lifecycle of events—from strategic planning and vendor coordination to on-site execution and post-event follow-up—while collaborating cross-functionally with sales, logistics, training, and marketing teams.

The ideal candidate brings deep expertise in B2B event marketing, thrives in dynamic environments, and understands how to deliver seamless, high-impact experiences that drive engagement and business results.

Key Responsibilities

Event Strategy & Execution

• Lead the planning and execution of a high-volume events calendar, including:
• 3–5 events per month
• Multiple trade shows per month
• Monthly national roadshows
• Large annual flagship event
• Develop event strategies aligned with business goals, including lead generation, brand visibility, and customer engagement
• Create detailed event briefs, timelines, and execution plans for internal stakeholders

Trade Shows & Conferences

• Own end-to-end execution of trade shows and conferences, including:
• Booth planning, setup, and on-site management
• Vendor sourcing and coordination (AV, fabrication, logistics, etc.)
• Swag, materials, and promotional asset management
• Registration flow and attendee experience
• Partner closely with sales teams to maximize booth traffic, engagement, and lead capture
• Ensure strong on-site coordination and execution, managing all moving parts in real time

Roadshows & Field Events

• Plan and execute monthly roadshows across the U.S., including logistics, travel coordination, and local execution
• Manage event setup, team coordination, and operational flow for each market
• Adapt event strategy based on audience, geography, and business objectives

Operational Excellence & Cross-Functional Collaboration

• Collaborate with sales, logistics, training, and marketing teams to align on event goals and execution
• Provide clear pre-event briefings and ensure all stakeholders are prepared and aligned
• Manage multiple concurrent projects in a complex, fast-moving environment with shifting priorities
• Maintain strong attention to detail and follow-through across all event components

Compliance & Technical Coordination

• Support execution of live demonstrations and technical event components, ensuring adherence to required processes and compliance standards
• Work within regulated environments, ensuring all event activities meet internal and external requirements

Performance Tracking & Optimization

• Track and report on event performance, including attendance, engagement, lead generation, and ROI
• Develop scalable processes for post-event follow-up and continuous improvement

Qualifications

• 5+ years of experience in event marketing, trade show management, and conference execution, ideally in a B2B environment
• Proven experience managing high-volume, complex event portfolios from planning through execution
• Strong ability to work independently with a high sense of urgency and accountability
• Exceptional organizational and project management skills with the ability to manage multiple events simultaneously
• Experience collaborating cross-functionally with sales, operations, and marketing teams
• Strong attention to detail and ability to execute flawlessly in fast-paced, high-pressure environments
• Excellent communication and stakeholder management skills

Additional Requirements

• Willingness to travel approximately once per month for roadshows, with additional travel for trade shows and major events
• Flexibility to travel during the week (about once/month)
• Ability to work hybrid (3 days onsite)

Success Profile

• A self-starter and executor who can step in and immediately add value
• Thrives in dynamic, high-volume environments with competing priorities
• Brings a strong balance of strategic thinking and hands-on execution
• Highly detail-oriented with strong follow-up and accountability
• Collaborative and adaptable, with the ability to work across multiple teams and functions