Technical Marketing Manager

Brief Description

Supervisory Responsibilities:

• Direct supervision responsibilities of team members.
• Recruits, interviews, hires, trains, evaluates, directs, and manages new and current team members. Oversee the daily workflow and assignments of team members.
• Provide constructive and timely feedback.
• Handle discipline of employees in accordance with company policy.
• Organize and oversee the work of assigned team members
• Provide leadership to team members to ensure all department/company goals and objectives are met.
• Provide clear vision, roles and responsibilities for team members and regularly evaluate team member performance against such.
• Communicate and lead corrective actions and changes needed to improve operations and performance.
  

Job Duties

Commercialization and Product Leadership

• Lead new product launch projects to achieve business goals of 4-6 sustainable ingredients commercialized annually
• Support new product introductions with claims support, sales feedback, and go-to-market toolkit
• Partner with R&D and Regulatory to ensure marketing claims are substantiated and aligned with regional requirements
• Coordinate and run sales trainings
• Work closely with formulation/application labs to design project briefs for prototypes that demonstrate ingredient performance

Customer-Centric Marketing

• Meet and engage with global customers and distributors regularly to present ingredients and understand evolving formulations, consumer trends, and sustainability goals
• Lead technical consultations and presentations, contributing directly to customer acquisition and project conversations
• Support the sales organization to deliver tailored marketing materials for meetings, exhibitions, seminars, webinars (quarterly), and other industry functions that foster brand loyalty and product interest globally
• Advocate for Inolex’s brand leadership in sustainable chemistry through consistent messaging in marketing assets and at industry events

Data-Based Marketing

• Develop and execute promotional campaigns aligned with business priorities
• Create compelling ingredient stories grounded in performance data and market insight
• Develop customer-facing materials that align with brand tone and scientific integrity
• Create tailored marketing materials, ads, e-blasts, and social media to increase sales leads, prioritizing increasing samples and measuring quarterly to optimize costs per sales leads
• Coordinate or support award submission for ingredients

Market Intelligence

• Monitor global beauty and personal care trends and sales call reports to inform content strategy and inspire new application projects.
• Identify customer and consumer problems to be solved and market opportunities that we can address with existing or new ingredients
• Update our competitive database and identify competitive positioning opportunities for existing and new ingredients.

Requirements

• 8-10 years experience in Personal Care industry in Sales, Marketing, and/or Research & Development
• Minimum of 1 year of sales experience in a B2B sales environment with a deep understanding of formulation applications
• Preferably 1-3 years experience in a formulation or R&D role within beauty or personal care
• Working knowledge of Personal Care formulation and applications testing
• Bachelor’s or Master’s degree in Cosmetic Science, Chemistry, Chemical Engineering, or Marketing (as long as this is followed by technical work experience) or a related field
• Ability to connect technical features to consumer-relevant benefits and trends

Critical Skill Set

• Highly organized, self-motivated, and collaborative
• Passion for beauty and consumer insight
• Familiarity with sustainability and clean beauty frameworks

Physical Requirements

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• This position will be primarily located in an office. Must be able to work at a computer approximately 8 hours per day
• Some lifting may be required for packing and shipping of boxes, up to 50 lbs
• Travel up to 15% primarily domestic with some international travel possible

Summary

The Technical Marketing Manager is a critical member of the Inolex marketing team. Reporting to the Director, Marketing and Commercialization, you will sit at the intersection of science and storytelling to bring Inolex’s imaginative products to the market in a compelling way. They will collaborate with R&D, sales, marketing, and product teams to lead product launches, drive demand, and ensure our customers see the value and innovation in every ingredient we offer. This role is ideal for someone who understands cosmetic formulations and ingredient functionality, and who can translate technical benefits into compelling narratives that resonate with formulators, brand marketing, and end consumers.

Key areas of focus will include, but not be limited to, the following:

• Lead projects for new product launches for preservation and conditioning functions
• Create compelling content for promotion of new and existing products
• Use market intelligence research to direct product development and claims for the hair care and scalp care markets