Sales Director

The Opportunity

We are partnering with a well-established, globally respected industrial technology company operating across the Asia Pacific region to identify their next Sales Leader for their business.

The business operates in process industries, serving customers across a core range of industries. With an established sales team on the ground, this role is an opportunity for a commercially driven leader to shape strategy, develop talent, and drive meaningful growth in one of Southeast Asia’s key markets.

The Role

The Sales leader will own the commercial agenda locally — setting direction, managing performance, and building a high-calibre team capable of delivering consistent, sustainable growth. This is both a strategic and hands-on role requiring someone equally comfortable in the boardroom and in front of key customers.

Sales Leadership & Strategy

• Define and execute the country sales strategy aligned with regional and global objectives.
• Translate business objectives into annual targets, KPIs, and actionable commercial plans.
• Monitor market trends, competitive activity, and customer segments to surface growth opportunities.
• Maintain disciplined forecasting, pipeline governance, and performance cadence across the team.

People Leadership

• To Lead, coach, and develop a sizeable sales team to deliver against capability and performance goals
• Build a high-performance, collaborative, and customer-centric culture within the sales organisation.
• Drive development across solution selling, key account management, and value-based selling approaches.
• Establish clear goals, regular performance dialogue, and meaningful succession plans.

Customer & Market Development

• Build and maintain senior-level relationships with strategic accounts and key customers.
• Act as executive sponsor for selected high-value project opportunities and negotiations.
• Ensure consistent application of key account management and structured opportunity approaches.
• Collaborate closely with Marketing to ensure commercial alignment and market development.

Governance & Management Team Contribution

• Champion effective CRM deployment as the single source of truth for pipeline and reporting.
• Ensure sales processes, reporting cadence, and governance are aligned to company standards.
• Contribute actively as a Management Team member, providing transparent reporting on sales performance, risks, and opportunities.

What We’re Looking For

Background & Experience

• Bachelor’s degree in Engineering or a related technical discipline.
• 12–18 years of progressive B2B sales and commercial experience, ideally within process automation.
• Demonstrated experience working within or alongside large, complex MNC environments.
• At least 5 years in a senior sales leadership or people management role, with a track record of coaching and transforming sales teams.
• Proven ability to design and execute commercial strategies that deliver measurable growth.

Skills & Leadership Qualities

• Strong strategic and commercial acumen — able to translate vision into execution.
• Energetic, hands-on leadership style with the presence and credibility to inspire a diverse sales team.
• Deep customer orientation and the ability to build lasting relationships at senior levels.
• Sharp analytical mindset with the ability to interpret sales data and market intelligence.
• Excellent communication and stakeholder management skills across all levels.
• Comfortable operating in a structured, process-driven environment with strong CRM discipline.

Feel free to apply or reach out confidentially to me at [email protected]