Account Executive, Brand
Indexed description
Job Description
Account Executive, Brand
As an Account Executive, Brand at Zeno, you will succeed if you are courageous, media-savvy, resourceful, and highly organized. You’re someone who can drive strong programs, manage details flawlessly, and build productive relationships with clients, partners, and teammates. While this role may support a range of brands and clients across the agency, your core focus will be on Zeno’s travel accounts, helping bring destinations and travel experiences to life through integrated communications, events, and storytelling.
About The Role
Client & Account Support
- Support day-to-day client communications.
- Communicate proactively with account teams to ensure alignment on timelines, deliverables, and priorities.
- Participate in client calls and meetings, with growing responsibility and comfort presenting updates, ideas, and results.
- Develop a strong understanding of client businesses, including industry landscape, competitors, products, and target audiences—particularly within the travel and tourism space.
- Manage multiple projects simultaneously, ensuring deadlines are met.
- Support teams with administrative and organizational tasks, including timelines, trackers, agendas, recaps, and status documents.
- Serve as a key point of coordination across internal teams, vendors, and external partners.
- Provide guidance and mentorship to Assistant Account Executives and interns, including delegating tasks as appropriate.
- Execute media relations programs across consumer, lifestyle, travel, trade, business, and vertical press.
- Research, write, draft, and edit media materials including press releases, fact sheets, pitches, message maps, and briefing documents.
- Craft thoughtful pitch drafts and build and maintain media lists (experience with Cision and/or Muck Rack preferred).
- Represent brands professionally with media, influencers, tourism partners, and industry stakeholders.
- Support the planning and execution of large-scale events, press trips, conferences, and experiential activations.
- Represent client brands at trade shows and industry events, engaging with media, agents, and partners on-site.
- Be open to off-site work, including travel, evenings, and occasional weekends as required for events and programs.
- Compile, track, and report campaign results, including media coverage, event metrics, and performance summaries.
- Maintain coverage trackers and assist with post-campaign reporting and analysis.
- Actively participate in brainstorms and contribute creative ideas to client programs and campaigns.
- Support the research, development, and execution of integrated communications plans.
- Assist with social media and digital efforts as part of broader storytelling strategies.
- Understand and apply general principles of marketing, business, and public relations within integrated campaigns.
- 2+ years of experience in public relations, communications, or a similar agency environment.
- Strong project management and organizational skills, with sharp attention to detail.
- Comfortable presenting to clients and engaging professionally in meetings and live environments.
- Collaborative, proactive, and able to thrive in a fast-paced, team-oriented environment.
- Able to think on your feet and adapt quickly as priorities shift.
- Excellent writer with the ability to craft clear, compelling communications.
- Media-savvy, with interest or experience in consumer, lifestyle, and/or travel media.
- Digitally fluent and understands the role of social and digital storytelling in modern PR.
- Interested in travel, culture, and pop culture—and curious about what’s happening in the world.
About Our Benefits
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
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