Digital Marketing Manager

About HYH America

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

Position Overview

HYH America is looking for a strategic and execution-driven Digital Marketing Manager to oversee and drive the company’s digital ecosystem in the U.S. market. This role is responsible for supporting digital strategy and leading execution across social media, influencer/content planning, and website, while coordinating app-related initiatives. The goal is to ensure all digital touchpoints are aligned to drive brand growth, consumer engagement, and commercial performance.

The ideal candidate will operate as a central digital lead, translating strategy into execution, driving cross-channel integration, and ensuring high-quality delivery across all digital initiatives.

Key Responsibilities

Digital Strategy & Integration

• Support the development of digital strategy aligned with brand, product, and commercial objectives, and lead execution across channels
• Define roles of each digital channel (social, influencer, website) within the overall ecosystem
• Develop digital roadmap, priorities, and execution frameworks
• Drive integration across digital touchpoints to ensure a cohesive consumer experience

Social Media Management

• Lead execution of social media strategy and performance across key platforms
• Guide content direction, posting strategy, and channel-specific approaches
• Ensure consistent brand voice and messaging across platforms
• Monitor performance and optimize for engagement, growth, and conversion

Influencer & Content Planning Oversight

• Oversee influencer and content execution aligned with brand and campaign direction
• Guide influencer selection, partnerships, and campaign delivery
• Ensure content aligns with brand positioning and consumer trends
• Support development of high-impact, culturally relevant content

Website & CRM Management (Owned Channels)

• Lead website and CRM execution and performance management
• Ensure owned channels support brand storytelling, product visibility, conversion, and retention goals
• Manage and optimize CRM programs including:
• Email marketing
• SMS marketing
• Customer segmentation and lifecycle campaigns
• Partner with internal and external teams on:
• Content updates
• UX/UI improvements
• SEO and performance optimization
• Leverage first-party data to drive personalized customer experiences and engagement
• Monitor website and CRM performance and drive continuous improvement and optimization

Performance & Analytics

• Define and track digital KPIs across channels
• Analyze performance data and drive data-driven decision making
• Optimize digital initiatives to improve ROI and business impact
• Develop reporting frameworks and dashboards

Cross-Functional Leadership

• Partner with Marketing, Content/Influencer, and related teams
• Act as a central point of coordination across digital initiatives
• Manage external agencies and vendors
• Drive alignment and execution across functions

Qualifications

Required

• Bachelor's degree or higher in Marketing, Business, or a related field
• Minimum 7 years of experience in digital marketing, social media, or integrated marketing roles
• Proven track record leading multi-channel digital execution and cross-channel integration
• Hands-on experience managing social media platforms, influencer marketing programs, and website operations
• Background in CPG or consumer brands strongly preferred
• Strong strategic thinker with demonstrated ability to lead end-to-end execution
• Deep expertise across social media ecosystems, influencer marketing, website management, and the digital consumer journey
• Ability to integrate multiple channels into a cohesive, high-impact digital marketing plan
• Strong analytical and performance-driven mindset with experience translating data into actionable insights
• Excellent communication and stakeholder management skills across internal teams and external partners
• Fluency in both Korean and English (written and verbal) required

Preferred

• Experience managing and collaborating with agencies, content creators, and digital vendors
• Strong understanding of U.S. and Korean cultural trends; deep familiarity with K-pop culture and its influence on digital consumer behavior is a strong plus
• Experience thriving in fast-paced, high-growth environments

Work Environment

This is a fully on-site position based at our Irvine, CA office, Monday through Friday. The role may also require schedule flexibility to support collaboration with HYH's Korea headquarters across time zones.

Compensation & Benefits

The base salary range for this position is $80,000 – $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise.

In accordance with California law (SB 1162), HYH America provides pay transparency for all open positions. Final compensation will be determined based on the candidate's relevant work experience, skill set, and alignment with the role requirements.

HYH America offers a competitive benefits package, including company-paid medical coverage (100% of employee premiums, with 20% employer contribution for eligible dependents), 12 days of accrued PTO per year, and 11 company-designated paid holidays.

Equal Opportunity Statement

HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.