Marketing & Distribution Manager M/F

Crédit Agricole Creditor Insurance (CACI) est une filiale de Crédit Agricole Assurances spécialisée dans l'assurance emprunteur et la protection de la vie. Leader du marché en France et 3e acteur en Europe, CACI sert plus de 5,6 millions de clients dans 6 pays. Elle propose une gamme complète de produits de Protection financière, incluant l'assurance emprunteur, la prévoyance, la protection de budget, des cartes et des biens, ainsi que la perte financière automobile.

CACI compte 200 collaborateurs et est implantée à Dublin (siège social), Milan (Italie) et Stuttgart (Allemagne).

En agissant chaque jour dans l'intérêt de la société, nous sommes un groupe engagé en faveur des diversités et de l'inclusion et plaçons l'humain au cœur de toutes nos transformations. Tous nos postes sont ouverts aux personnes en situation de handicap.Whereas the geographical scope of the role is European, the primary focus shall start with all countries except France & Italy, given a higher level of maturity of the Marketing & Distribution teams in these 2 countries – However, cross-European / transversal analyses performed shall be shared with France and Italy on selected topics. Below duties & responsibilities will need to be closely aligned with internal DDM/Sales/German Branch teams – including bringing full support to DDM/Sales/German Branch teams need to support Partners, while fully leveraging initiatives already in place

The following duties will be performed under the supervision of CACI’s Head of Marketing & Distribution

Market understanding

Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.

Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends.

Demonstrate a deep understanding and mapping of Partners and end-customers’ expectations and competitors’ reviews.

This includes but is not limited to;

Facilitate and run workshops with Partners to fully understand and proactively anticipate their needs.

Conduct Benchmarks, market watches, customer surveys, mystery shopping, focus groups. Create market analysis reports.

Collaborate with European / local market research agencies and purchase of research studies on specific topics related to the company business.

Product innovation

Design CACI’s mid-term overarching product innovation roadmap in close collaboration with internal DDM/Sales/German Branch Teams and Partners – Incl. distinguishing between (i) core offer – CPI / Lifestyle / GAP, (ii) new eligible products – e.g. mobility and smart products, (iii) assistance add-ons in full compliance with the underwriting policy of the company.

On a Partner-by-Partner basis and in close collaboration with DDM/Sales/German Branch teams:Propose offer enrichment on CACI standard CPI and GAP products / new innovative products based on market understanding – incl. end-to-end product design in close collaboration with actuarial teams (covers, exclusions, high-level pricing indications, etc.) and in compliance with our business proposition approval and review process.

Lead Project Management on feasibility studies of proposed new products across functions – incl. legal, risk, compliance, actuarial, underwriting operations.

Lead Project management on product documentation / marketing pitches, registration, in close co-operation with compliance teams