Product Marketing Manager

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. Demand is growing fast. We need a Product Marketing Manager who can translate what we build into messaging that moves markets – and who understands the world of industrial enterprise buyers.

If you know how to make complex technology feel obvious to a traditional enterprise audience – keep reading. 👇

⭐ WHAT MAKES THIS ROLE EXCITING

🏭 Real industry, real stakes. You're not marketing a SaaS tool to software teams. You're helping Bosch, Schaeffler, and Porsche rethink how work gets done on the shopfloor. Your messaging shapes how the world's largest manufacturers make buying decisions.

🧩 Positioning that actually matters. We're early in a category we're helping to define. You'll own how we show up to manufacturing and industrial enterprise buyers – a segment that demands credibility, precision, and proof.

🚀 Full-funnel ownership. From ICP definition and messaging to sales enablement, launch campaigns, and analyst relations – you set the strategy and execute it. No waiting for someone to hand you a brief.

🤖 AI as your operating system. You'll have full latitude to build AI-assisted workflows into how you research, create, and execute – not as an experiment, but as how we actually work. If you've been wanting to operate this way but your current setup won't let you, this is the role.

🏎️ Startup speed, enterprise context. No corporate layers. You'll work directly with founders, product, and sales to shape how Workerbase competes and wins.

🪄 WHAT YOU'LL DO

• Own positioning and messaging for Workerbase – across industries, personas, and use cases – anchored in manufacturing and industrial enterprise.
• Define and evolve our ICP. You know who we're targeting, why they buy, and what makes them hesitate.
• Build and maintain the messaging architecture: value propositions, persona narratives, competitive differentiators.
• Enable the sales team with battle cards, pitch decks, case study narratives, and objection-handling frameworks.
• Plan and execute product launches – working closely with product to turn new features into market moments.
• Drive content strategy for the enterprise buyer journey: thought leadership, customer stories, industry reports.
• Develop analyst and influencer relationships in the manufacturing and industrial tech space.
• Use AI tools to accelerate content creation, research, and campaign execution.

🤝 YOU'RE A FIT IF YOU

• Have 5+ years of product marketing experience in B2B SaaS – ideally with exposure to manufacturing, industrial automation, ERP, MES, or other traditional enterprise verticals.
• Know how to speak to enterprise buyers who are skeptical of hype and need to see ROI before they'll move.
• Can take a technical platform and turn it into a crisp, compelling story – for a VP of Operations as easily as for a procurement lead.
• Use AI tools daily to work faster and smarter – not as a novelty, but as part of how you actually get things done.
• Are comfortable being hands-on: you write the copy, build the deck, run the launch – and you enjoy it.
• Bonus: Speak German at C1 level or above.
• Bonus: You've worked with or sold into manufacturing, logistics, or production environments.
• Bonus: You've built a category narrative or repositioned a product in a crowded market.

🎁 WHAT YOU GET

• Real ownership from day one – you shape the function, not just fill a role.
• A seat at the table with founders, product, and sales leadership.
• Flexible, hybrid work setup based in Munich.
• Competitive salary and benefits.
• Learning budget to keep growing.
• Sports & wellness membership via Wellpass.
• Stock options to share in our success.
• A central Munich office and legendary company events.

🔎 ABOUT US

We exist because there's a smarter way to produce. With environmental and demographic challenges ahead, we're on a mission to future-proof the production operations of the world's largest manufacturers.

We patch the gap between frontline workers, machines, and data – digitizing manual work with AI in a low-code environment connected to the manufacturer's core IT systems. We believe technology should empower people, not replace them.

If you're ready to upend "we've always done it this way" – we want to meet you.