Performance Marketing Manager: Run the Machine Across a Brand Portfolio

We're bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen.

You'll work directly with our founders. Your job: own the accounts, run the tests, scale what works.

The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we're just getting started.

Tasks

• Own and operate Meta and Google Ads across our brands day-to-day


• Run structured creative and audience tests: weekly, not quarterly


• Translate CMO strategy into campaign execution


• Set up and maintain clean tracking & attribution (Shopify, GA4)


• Analyze performance and turn data into decisions fast


• Scale winning campaigns while keeping CAC in check

Requirements

• Hands-on Meta Ads and Google Ads experience — non-negotiable


• D2C or e-commerce background


• You execute, you own, you deliver — no hand-holding needed


• Data-driven: you pull the numbers yourself and know what they mean


• Shopify experience a plus

Benefits

• Real ownership from day one


• Work directly with an experienced serial entrepreneurs and build something real


• Competitive salary


• Fast decisions, zero corporate overhead


• Room to grow as the brand portfolio expands

If Meta and Google are your playground and you're tired of waiting for approvals: apply now.