Vice President of Sales – Hunter Role: focusing on supporting our Marketing & Brand Transformation

Vice President of Sales – Hunter Role: focusing on supporting our Marketing & Brand Transformation | Collective Leadership-as-a-Service (CLaaS)About The Proper Group

The Proper Group is a Collective Leadership-as-a-Service (CLaaS) platform that embeds experienced executive operators directly inside organizations at moments of growth, complexity, and transformation.

We are not a traditional agency.

We are not staffing.

We are embedded leadership with accountability.

Through our collective of enterprise-proven executives, we help organizations:

• accelerate growth
• strengthen market positioning
• improve communications and reputation
• modernize marketing systems
• align strategy and execution
• scale sustainably

Position Overview

The Vice President of Sales – Marketing & Brand Transformation is a hunter role focused on creating and closing new business opportunities tied to:

• brand transformation
• growth marketing
• communications strategy
• reputation management
• customer acquisition
• demand generation
• executive positioning
• go-to-market alignment

This role is ideal for entrepreneurial sales leaders who can diagnose challenges in growth, visibility, positioning, and communication within organizations.

You are not selling agency retainers.

You are selling:

• embedded leadership
• growth systems
• strategic marketing transformation
• executive-level communications alignment
• business outcomes

What You’ll Help Clients Solve

You will work with organizations struggling with:

• unclear market positioning
• inconsistent brand execution
• disconnected marketing efforts
• poor demand generation
• reputation or communications challenges
• weak customer engagement
• lack of strategic marketing leadership
• siloed sales and marketing functions
• growth stagnation
• limited internal marketing capability

Our embedded executives help organizations:

• align brand and business strategy
• improve demand generation
• modernize communications
• strengthen reputation and visibility
• improve go-to-market execution
• build scalable marketing systems
• align leadership messaging
• create sustainable growth infrastructure

Ideal Background

Strong candidates may come from:

• marketing agencies
• brand strategy firms
• communications consulting
• media sales
• digital marketing
• growth consulting
• PR and reputation management
• executive advisory
• business development
• integrated marketing leadership

You may already have relationships with:

• CEOs
• founders
• CMOs
• marketing leaders
• growth-stage companies
• private equity-backed businesses
• nonprofit and civic leaders
• healthcare or education organizations

Core ResponsibilitiesOpportunity Creation

Build pipeline through:

• outbound prospecting
• executive networking
• referrals
• partnerships
• thought leadership
• strategic introductions

Identify organizations facing:

• growth plateaus
• visibility challenges
• brand inconsistency
• communications breakdowns
• market repositioning
• customer acquisition pressure

Executive-Level Problem Framing

Position The Proper Group as:

• an embedded growth and communications partner
• a strategic brand transformation platform
• a cross-functional execution engine
• a leadership infrastructure solution

Lead conversations around:

• brand alignment
• growth acceleration
• reputation strategy
• communications effectiveness
• customer engagement
• organizational positioning

Deal Advancement & Closing

Drive opportunities from:

• introduction
• discovery
• alignment
• executive engagement
• proposal coordination
• close

Collaborate with:

• practice leaders
• account management
• embedded executives
• platform leadership

What Success Looks Like

Success includes:

• high-quality executive relationships
• strong pipeline generation
• recurring client relationships
• cross-functional expansion opportunities
• larger strategic engagements
• long-term client growth

Top performers position TPG as a strategic growth and transformation partner, not a marketing vendor.

Compensation Structure

This is a high-upside hunter role with:

• commission-driven compensation
• uncapped earning potential
• first-year contract participation
• expansion revenue participation

This role can be:

• full-time
• part-time
• fractional
• side-hustle-based for elite performers

We love entrepreneurial sales professionals who know how to create opportunities and build trust quickly.

The Ideal Candidate

The strongest candidates:

• are true hunters
• understand strategic marketing conversations
• can sell outcomes instead of deliverables
• are comfortable with executive audiences
• thrive in ambiguity
• create pipeline independently
• understand growth psychology and organizational friction

You should be comfortable:

• opening executive-level conversations
• diagnosing growth and brand challenges
• navigating consultative sales cycles
• operating entrepreneurially
• selling transformation, not tactics

Why The Proper Group

Organizations do not need more disconnected marketing vendors.

They need:

• embedded leadership
• aligned growth systems
• strategic communications
• coordinated execution
• experienced operators who can move businesses forward

The Proper Group exists because organizations don’t fail from a lack of ideas.

They fail due to a lack of coordinated execution.

We are building the future of embedded leadership, growth infrastructure, and organizational transformation.

Grow with CLaaS.

The Proper Way.