Key Account Sales Specialist

BASIC FUNCTION

The Key Accounts Specialist supports the sales and trade marketing objectives of the business by managing day-to-day operations with key modern trade partners. The role ensures product availability, visibility, and compliance in-store while maintaining strong relationships with buyers and store operations teams.

DUTIES AND RESPONSIBILITIES

• Monitor and supervise sales data, distribution channels, stock levels, and quality of in-store displays (phasing, visibility, planogram compliance, etc.).
• Execute marketing strategies and trade programs to maximize sales impact within partner accounts.
• Manage and supervise merchandisers and promodisers deployed in assigned stores.
• Oversee in-store advertising, customized merchandising initiatives, and promotional activities.
• Prepare and submit weekly and monthly operational reports for review.
• Prepare and submit a monthly manpower coverage plan.
• Conduct regular trade checks, including monitoring competitor activities, pricing, promotions, and new products.
• Present new products and SKUs to buyers effectively and professionally.
• Establish and maintain strong working relationships with decision-makers and key influencers in partner accounts.
• Meet regularly with head office buyers and key personnel to ensure alignment with company goals and trade strategies.
• Perform other related duties that may be assigned from time to time.

QUALIFICATION GUIDES

• Bachelor’s Degree in Business, Marketing, or related field.
• Experience in Modern Trade or Key Account Management preferred; FMCG background is an advantage.
• Strong communication, coordination, and presentation skills
• Detail-oriented and organized
• Able to manage multiple tasks simultaneously
• Proficient in Microsoft Excel, Word, and PowerPoint.