Marketing Manager FMCG DACH

Marketing Manager FMCG DACH

New Generation” product category

Tobacco Industry Client

m/f/d – Full-time (38 hours)

YOUR RESPONSIBILITIES

• Act as the key person for this category and manage it independently
• Build and maintain the brand for the entire category and its three subcategories
• Analyse market trends and competitor activities
• Develop and implement campaigns and initiatives for retail (POS), e-commerce, and events
• Create concepts, designs, and materials that cover all subcategories
• Plan, execute, and evaluate promotions and activations
• Manage projects and coordinate external partners such as agencies, designers, and production service providers
• Monitor product performance and identify optimisation opportunities
• Collaborate closely with internal marketing and sales teams and travel regularly, mainly within Germany and Austria

YOUR PROFILE

• Experience in marketing and/or sales for FMCG products and brands
• Expertise in brand management and trade marketing
• Hands-on mentality and entrepreneurial mindset
• Strong skills in concept development, e-commerce, and events
• Clear communication and solid project management skills

YOUR BENEFITS

• A role with real responsibility and creative freedom
• Space for your own ideas and pragmatic solutions
• A dynamic environment with short decision-making processes
• Attractive benefits: home office option, training opportunities, and bonus scheme

ADDITIONAL BENEFITS

• Job Bike bicycle leasing
• 38 hours per week
• Vacation pay & Christmas bonus
• Company pension plans
• Free parking spaces