Product Marketing Manager

Freenow empowers smarter mobility decisions helping people to move freely and cities to thrive.

We’re looking for a Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe. You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users.

Based in Barcelona, you’ll join a diverse, international team and collaborate across seven markets.

Are you ready for your next ride?

YOUR DAILY ADVENTURES WILL INCLUDE:

• Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services.
• Translating product updates into clear, benefit-driven messaging for both B2C audiences.
• Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital).
• Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling.
• Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance.
• Staying up to date with the product roadmap and proactively identifying communication opportunities.
• Bringing insights from users and competitors back to product teams to influence roadmap and priorities.

• 5+ years of experience in Product Marketing, ideally in B2C apps, marketplaces, or digital services.
• Proven track record in launching features and delivering successful product adoption campaigns.
• Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce.
• Experience collaborating closely with cross-functional Product and Tech teams.
• Strong written and verbal communication skills in English. Other European languages are a plus.
• Creative and strategic mindset, paired with a data-driven approach to problem-solving.
• Ability to work autonomously in a dynamic, international environment.

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program

DIVERSITY, EQUITY & INCLUSION:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We want you to grow and evolve, bring your true self to work.

ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?