Expert Project Manager – Brand Strategy & Transformation

bpost strives to create an inclusive environment with challenging projects and inspiring collaborations. With our colleagues at the heart of our organisation, we believe in careers rather than jobs. As part of the international group bnode, bpost has transitioned from the Belgian postal operator to a regional and digital expert in parcel size logistics. With a focus on social and environmental sustainability, our people are the foundation of everything we do. We foster a culture that supports diversity, inclusion and career growth, ensuring that every team member has the opportunity to thrive and succeedWhat will you do?

The Expert Project Manager leads complex, cross-functional and international brand and transformation projects aimed at strengthening, protecting and operationalising the group brand as a strategic asset.

The role is responsible for the end-to-end delivery of major brand initiatives (e.g. rebranding, brand governance implementation, portfolio optimisation), ensuring alignment with the group brand strategy and delivering measurable impact on brand value, reputation and business performance.

Projects typically span the mid-term (1–3 years) and involve multiple stakeholders across business units, countries and functions.

Key Responsibilities

Scope Definition & Project Structuring

• Translate group brand strategy into clear project scope, objectives and deliverables
• Define and manage scope throughout the project lifecycle
• Identify, prioritise and structure business and brand needs across entities
• Establish governance, roles and responsibilities within a matrix organisation

Planning & Delivery Management

• Develop high-level roadmaps and detailed project plans
• Define milestones, timelines and dependencies across teams and markets
• Ensure timely delivery of all project phases and outputs
• Coordinate multi-country rollouts and implementations

Resource & Budget Management

• Manage project budgets (± 500K EUR) and contribute to broader brand budget optimisation
• Allocate resources (internal teams, agencies, tools) based on strategic priorities
• Coordinate and manage external partners (creative, media and branding agencies)
• Identify synergies and efficiencies across projects and entities

Quality Assurance & Risk Management

• Define and enforce brand standards and quality criteria
• Ensure consistent brand application across all touchpoints and markets
• Identify risks (reputational, operational, strategic) and implement mitigation plans
• Define and monitor KPIs related to brand performance and project success

Team Leadership

• Lead and coordinate multidisciplinary project teams (marketing, communication, GTM, external partners)
• Motivate and align teams around a shared brand vision
• Organise and monitor project activities and deliverables

Stakeholder Management & Communication

• Act as the central point of contact for all stakeholders
• Manage relationships with senior stakeholders (ExCo, BU leaders, country management)
• Ensure alignment and buy-in for brand initiatives and strategic decisions
• Provide regular reporting on progress, risks and outcomes

Delivery, Evaluation & Continuous Improvement

• Ensure successful implementation and adoption of brand initiatives
• Deliver complete project documentation and governance frameworks
• Evaluate project outcomes and business impact
• Capture learnings and continuously improve processes and methodologies

Who are you?

• Master’s degree in Marketing, Communications, or related field
• Minimum 8 years in project management within branding, marketing, or communication
• Fluent in Dutch, French, and English
• Strong project management expertise
• Deep knowledge of brand strategy and governance
• Experience in international and cross-channel brand implementation
• Familiarity with brand management tools (e.g., Kadanza)
• Strong analytical and strategic thinking

What do we offer?

Like a Long-awaited Parcel, We Want To Make You Feel Welcome And Valued. Our Offer Includes a Competitive Monthly Salary, That Goes Without Saying. On Top Of That, You Can Count On

• Meal vouchers of €8 per working day
• Hospitalization-, group- and disability insurances
• A phone subscription, including 25GB data
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours
• Possibility to enter the Federal Mobility plan
• Work/life balance, thanks to flexible working hours and the possibility to work from home
• 20 days of statutory leave and 7 additional extralegal days off
• An end-of-year and performance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners

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