Influencer Marketing Manager

Designation: Influencer Lead - Open Creator Programme

Location: Dubai, UAE

About SUMWON STUDIOS

SUMWON STUDIOS is a fast-growing, multi-brand fashion and lifestyle collective, home to brands including MISSGUIDED, BALR, Baby Phat, Playboy, AiiRZ, KiZN, and KSTM.

Our influencer and creator ecosystem is a core growth engine across all brands, driving cultural relevance, content scale, and performance-led marketing impact across global digital channels.

The Role

We’re looking for an Influencer Lead to own and scale our Open Creator Programme - a high-volume creator engine designed to generate performance-led content at scale across all brands.

This role sits at the intersection of influencer marketing, paid social, and content performance, ensuring a continuous pipeline of creators delivering commercially effective UGC.

Key Responsibilities

Open Creator Programme Ownership

• Own the end-to-end delivery of the Open Creator Programme across all SUMWON brands
• Scale global creator participation, ensuring a consistent inflow of new and returning creators
• Drive high-volume content output for use across paid social and broader marketing channels

Platform Management

• Manage all campaigns within Upfluence (or equivalent), including outreach, onboarding, tracking, and reporting
• Build and optimise end-to-end creator workflows (applications, approvals, product seeding, content submission)
• Continuously refine creator selection based on performance data (views, CTR, conversion rates)

Performance + Optimisation

• Track creator content performance across engagement and commercial metrics
• Identify top-performing creators and scale relationships strategically
• Feed performance insights into Paid Social teams to improve briefs and targeting

Cross-Functional Collaboration

• Partner with Brand, Creative, and Paid Media teams to align on campaign priorities and content needs
• Contribute to wider influencer strategy across all brands
• Support testing of new creator markets, platforms, and content formats

What Success Looks Like

• A scalable, always-on creator pipeline delivering consistent high-performing UGC
• Improved performance of paid social campaigns driven by creator content quality
• Clear visibility of top-performing creators with scaled long-term partnerships
• Strong alignment between influencer output and commercial marketing performance

What you’ll bring

• 3–5+ years’ experience in influencer marketing, creator partnerships, or social/content roles
• Proven experience managing high-volume creator or UGC programmes at scale
• Experience using Upfluence or similar influencer platforms (preferred)
• Strong organisational skills with the ability to manage multiple campaigns simultaneously
• Commercial mindset with a strong understanding of ROI, performance metrics, and scaling strategies
• Comfortable working in a fast-paced, high-growth, multi-brand environment

What we'll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.