Marketing Manager

We are looking for an experienced Marketing Manager to lead and scale our end-to-end marketing function spanning both digital and on-ground channels. You will drive brand visibility, lead generation, customer engagement, and conversion performance across multiple markets, working closely with leadership, sales, product, and external partners.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and revenue goals
• Lead multi-channel campaigns across SEO, paid media, social media, email, content, and performance marketing
• Drive digital lead generation and customer acquisition across regional markets
• Manage Google Analytics 4, Google Tag Manager, Google Search Console, and conversion tracking
• Execute ABM outreach campaigns and automated nurture workflows
• Leverage AI-powered marketing tools and automation platforms
• Build brand positioning, digital engagement, and thought leadership online
• Monitor campaign ROI, KPIs, and analytics — deliver actionable insights to leadership
• Manage external marketing agencies, freelancers, and strategic digital partners
• Plan and execute trade shows, exhibitions, corporate events, and roadshows
• Design and manage BTL campaigns activations, sampling, sponsorships, and ambient media
• Drive brand visibility through OOH, print, and community-based marketing
• Co-ordinate hybrid events, webinars, and partner marketing activities
• Build local market engagement through community partnerships and brand activations
• Manage event budgets, vendor relationships, logistics, and production timelines

Requirements

• 6–12 years of experience in digital and offline marketing; startup or high-growth exposure preferred
• Hands-on experience with Google Ads, GA4, Google Tag Manager, and Google Search Console
• Proven track record in digital and on-ground campaign execution
• Experience with trade shows, BTL activations, field marketing, and events
• Strong understanding of performance marketing, lead generation, and brand marketing
• Proficiency with SEO tools — MOZ, Screaming Frog, Conductor, or similar
• Experience managing marketing budgets, campaign optimisation, and vendor relationships
• Strong analytical mindset with the ability to translate data into decisions
• Knowledge of AI-driven marketing tools and automation workflows
• Excellent communication, leadership, and stakeholder management skills