Senior Content Marketing Manager

Job Description

Job Description Summary

Job Title

Senior Content Marketing Manager

Company

KLDiscovery

Location & Type

McLean, VA

• Remote (Anywhere in the US preferred)

Level: Senior Individual Contributor

Compensation

$80,000 - $115,000 per annum

Reports to: VP of Product Marketing and Content Strategy

Role Overview

KLDiscovery is seeking a Strategic Builder and hands-on operator to lead the development of high-impact, insight-driven content. The ideal candidate will transform complex legal, technical, and data-driven concepts into compelling narratives to strengthen brand authority, engagement, and drive measurable pipeline growth. This role requires proficiency in using AI as a force multiplier for content generation, refinement, and optimization while maintaining strict standards for accuracy and tone.

Key Responsibilities

• Content Strategy & Planning: Build content strategy aligned to the buyer journey and develop quarterly plans tied to campaigns and go-to-market priorities.
• Content Development: Create white papers, case studies, blogs, and webinars; translate complex eDiscovery topics into clear, engaging content.
• AI-Driven Creation: Leverage generative AI tools and prompt engineering to ideate, create, and refine high-quality, on-brand outputs.
• Collaboration: Partner with Product Marketing, Sales, and SMEs to ensure accuracy and support sales enablement.
• SEO & Performance: Optimize content for search (SEO/GEO/AIO), track metrics (traffic, engagement, conversion), and refine performance using analytics.
• Lead Generation: Develop gated content to support lead nurturing and drive MQL/SQL growth aligning with pipeline goals.

Requirements

• 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology.
• Proven ability to create high-quality, technical content for professional or enterprise audiences.
• Demonstrated experience using generative AI tools for content creation, including prompt engineering.
• Strong understanding of content strategy, demand generation, and pipeline growth.
• Experience with SEO/GEO/AIO best practices and analytical tools.
• Excellent problem-solving skills with attention to detail.
• Ability to manage multiple projects and collaborate across departments in a fast-paced environment.

Preferred Qualifications

• Experience in eDiscovery, legal technology, or litigation support.
• Understanding of legal workflows and data management.

Success Metrics

Success will be measured by content contribution to pipeline/revenue, engagement metrics, conversion rates (Content to MQL/SQL), and growth in organic traffic and SEO/GEO/AIO performance.