Digital Marketing Manager

Digital Marketing Manager

Location: Chennai, India

Required Language: English

Employment Type: Full Time

Seniority Level: Mid-Level

Travel: 10 %

Role Overview

The Digital Marketing Manager is responsible for leading the organization’s end-to-end digital presence, including website ownership, social media strategy, integrated digital campaigns, and marketing technology enablement at a global level. This role requires a forward-thinking, technology-driven marketer who leverages modern marketing platforms, AI-enabled tools, automation, analytics, and performance marketing frameworks to deliver measurable business outcomes. This is not a traditional SEO-centric role; the emphasis is on digital experience, engagement, campaign performance, and technology-enabled growth.

Key Responsibilities

• Own and continuously enhance the corporate website strategy, performance, user experience, and content architecture
• Manage landing pages and digital journeys to improve engagement and conversion outcomes
• Develop and execute a comprehensive global social media strategy to strengthen brand presence and engagement
• Drive content calendars aligned with business and commercial priorities
• Leverage data, analytics, AI, and automation tools to optimize digital content and campaign performance
• Conduct ongoing market, industry, and competitive research to inform digital strategy and positioning
• Identify and implement modern marketing technologies, including CRM and marketing automation integrations
• Build dashboards and reporting frameworks to track digital performance, ROI, and KPIs
• Translate data insights into actionable recommendations for continuous improvement
• Plan and manage digital webinars and virtual events, ensuring effective lead capture and handover to sales
• Develop and publish thought leadership content such as white papers, insights, and industry perspectives

• Commercial Leadership Teams
• Global R&D Leaders
• Marketing Communications
• IT Leadership Legal and Corporate Functions

• Global ownership of website management and digital experience
• Global ownership of social media management and digital brand presence
• Individual contributor role with no direct or indirect people management responsibility
• Independent decision-making on digital experience, social media strategy, campaigns, and marketing technology
• Contributory input into budget, investment, brand positioning, technology governance, and performance KPIs

• Bachelor’s degree in marketing, Business, Communications, or a related field
• 5–10 years of progressive experience in digital marketing roles
• Proven experience managing corporate websites and full-funnel digital campaigns
• Strong project management skills with the ability to collaborate across global stakeholders
• Fluent in English

• Hands-on experience with marketing automation platforms and CRM systems
• Working knowledge of AI-enabled marketing tools for personalization, segmentation, and automation
• Strong capability in analytics, reporting platforms, and performance dashboards
• Deep understanding of digital performance metrics, attribution models, and campaign ROI measurement
• Familiarity with modern web technologies and digital experience optimization

This role is critical to driving the organization’s digital maturity, market visibility, and commercial impact. By owning digital experience, technology-enabled marketing, and performance analytics, the Digital Marketing Manager directly influences brand credibility, customer engagement, lead generation, and data-driven decision-making. The role ensures the organization remains competitive, innovative, and future-ready in an increasingly digital-first marketplace