Marketing Automation Manager

Job Title: KAM – Web Liaison Manager

Role:

Stakeholder & Client Relationship Management

You'll be the go-to web contact for brand, marketing, and IT teams within the client

organisation. That means proactively engaging with stakeholders to get ahead of

upcoming campaigns and digital needs, advising on timelines and feasibility, and

building trusted working relationships across the business.

Intake & Demand Management

You'll own the end-to-end intake process for web requests — from new builds and

feature enhancements to ongoing maintenance. This involves translating business

needs into clear, structured briefs for development teams, assessing technical

feasibility and compliance considerations, and keeping intake trackers, dashboards,

and status reports up to date.

Project Coordination & Delivery

You'll keep projects on track by aligning stakeholders on scope, timelines, and

dependencies, monitoring delivery against SLAs, and flagging risks early. Where

relevant, you'll support agile ceremonies such as sprint planning and backlog grooming.

Quality & Compliance

You'll ensure all web deliverables meet pharmaceutical compliance standards,

including MLR, privacy, accessibility, and data security requirements. You'll coordinate

review cycles, verify adherence to brand and UX guidelines, and support audit

readiness.

Continuous Improvement

You'll identify inefficiencies in intake and delivery workflows, recommend

improvements and automation opportunities, and track KPIs such as turnaround time,

defect rates, and stakeholder satisfaction.

Experience (important):

• Bachelor's degree in Business, Marketing, IT, Life Sciences, or a related field

• 6–10+ years of experience in web project management, web operations, or

client-facing roles

• Prior experience working with pharmaceutical or life sciences clients

• Solid understanding of the website development lifecycle

• Familiarity with CMS platforms (e.g., WordPress, AEM, Drupal, or Veeva Vault

PromoMats)

• Working knowledge of Agile methodologies

• Understanding of pharma compliance and MLR processes

• Strong communication, stakeholder management, and conflict resolution skills

• Ability to translate business requirements into technical briefs

Desirable:

• Experience with project management tools and Microsoft Office

• Familiarity with JIRA, Confluence, SVN, or Kanban-based workflows

• Comfortable working both independently and collaboratively

• Strong written and verbal communication skills, including presentations

• Enthusiasm for keeping up with emerging technologies and applying them in

context

• Experience producing root cause analysis (RCA) documents and managing

escalations

• A Master's degree is a plus, but not required