Digital Marketing Manager

Location: SYDNEY, AUSTRALIA

Employment Type: FULL TIME, HYBRID

About Le Creuset

At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.

The Recipe for Success: Role Summary

As Digital Marketing Manager, you will shape and deliver Le Creuset’s digital presence across email, social, paid and emerging platforms, creating engaging, high-performing campaigns that connect with our audiences. Partnering with internal teams and external agencies, you’ll drive a consistent, data-led approach to digital marketing that delivers real results.

Ingredients: Key Responsibilities

• Plan, execute and optimise digital marketing campaigns across email, social (including TikTok) and paid channels to support brand, eCommerce and retail objectives.
• Lead the CRM strategy to drive customer acquisition, engagement, retention and lifetime value.
• Develop and manage a multi-channel content calendar across eDM, social, digital and video platforms (including English and Chinese channels), ensuring strong, on-brand storytelling.
• Oversee social media strategy and community engagement, identifying trends, approving content and driving meaningful audience interaction.
• Manage digital agencies and content production, including briefing, feedback and delivery, while ensuring campaign consistency across all channels.
• Analyse campaign performance and optimise activity through insights, A/B testing and continuous improvement, while staying across emerging trends, platforms and AI tools.

What We’re Looking For

• Proven experience in marketing leadership, digital marketing, and campaign management.
• Proven hands-on experience managing paid media channels, particularly Meta and Google Search (TikTok desirable)
• Strong analytical capability with confidence interpreting data and identifying optimisation opportunities.
• High attention to detail with strong reporting and communication skills
• Strong project management capabilities, with the ability to balance multiple deadlines.
• High proficiency in Microsoft Word, PowerPoint and Excel.
• Strong understanding of Meta, LinkedIn, TikTok, WeChat and YouTube.
• Canva, Social platform Sprout, Email platforms Insider and Klaviyo, Shopify, Salesforce
• Skilled in digital advertising, analytics tools (e.g., Google Analytics), and performance reporting.
• Adobe Creative Suite basic knowledge

At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork.

Every talent will add flavor. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.

We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential.