Marketing Manager

About our business

JLA Group has been providing critical assets and services to a range of UK businesses and sectors including Care Homes, Hospitals, Schools, and Hotels for over 50 years.

The company offers a unique, all-inclusive package called Total Care, this rental model allows customers to make a single monthly payment, to receive brand new equipment, and have maintenance costs taken care of.

JLA’s strategic ambition is to grow internationally as we have recently acquired businesses in Benelux and Ireland.

Role overview

As Colleague Communications Manager you will shape and deliver clear, engaging, and consistent communications for JLA and Brodericks brands in Ireland.

You will drive revenue growth and brand presence in the Irish market through local execution of the marketing strategy. This includes being responsible for:

• Brand execution
• Demand generation
• Digital performance
• Content creation (incl. website content governance)
• Trade activity - including awards, events, and pr
• Supporting with commercial presentations

Key tasks

• Create, implement, and own the delivery of the Irish marketing plan for both JLA and Brodericks brands.
• Drive sales through marketing campaign activity.
• Ensure appropriate tracking is in place and undertake regular performance reporting, continually optimising performance.
• Develop a website content roadmap and own the management of content for the Irish market.
• Bring JLA’s strategic narrative to life across trade publications, events, and awards.
• Create content assets (case studies, campaigns, sector messaging).

Knowledge and Skills

• Proven experience in b2b marketing, including deep understanding of the Irish market.
• Excellent written and verbal communication skills, with the ability to adapt tone for different audiences.
• Strong stakeholder management skills, including experience working with senior leaders.
• Experience managing multiple channels and campaigns simultaneously.
• Highly organised with strong attention to detail.
• Experience in creative, media, or fast-paced commercial environment.
• Familiarity with digital collaboration tools and intranet platforms.
• Experience supporting organisational change or transformation programmes.

Experience

• 7 years’ marketing experience.

Personal qualities

• Excellent stakeholder management and communication skills .