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Sunny Health & Fitness Linkedin · Posted 3mo ago

Tik Tok Account Manager

Canada

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TikTok Account Manager
The E-Commerce Account Manager (TikTok Shop) will be fully responsible for managing and growing Sunny Health & Fitness’s TikTok Shop presence. This role will oversee platform performance, sales growth, inventory planning, promotional strategy, content coordination, and overall account health on TikTok.

Key Responsibilities

  • Manage the company’s TikTok Shop account end-to-end
  • Ensure account health, compliance, and adherence to TikTok Shop policies
  • Monitor performance metrics and optimize for growth
  • Develop and execute strategies to increase revenue, conversion rate, and average order value
  • Analyze daily, weekly, and monthly sales data and performance KPIs
  • Identify growth opportunities through promotions, campaigns, bundles, and pricing strategies
  • Manage TikTok platform campaigns, flash sales, and platform-driven promotions
  • Monitor inventory levels to prevent stockouts or overstock situations
  • Collaborate with supply chain and warehouse teams to forecast demand
  • Align inventory planning with campaign calendars and sales projections
  • Coordinate with internal marketing teams and external creators/affiliates
  • Support TikTok Live selling initiatives
  • Ensure product listings are optimized (SEO, descriptions, images, videos)
  • Analyze content performance and recommend improvements
  • Work closely with paid media teams on TikTok Ads performance
  • Optimize product feed and shop visibility
  • Monitor ROAS, CAC, and ad performance metrics
Qualifications
  • Bachelor’s degree in Business, Marketing, or related field
  • 3+ years of experience in e-commerce or marketplace account management
  • Direct experience managing TikTok Shop strongly preferred
  • Strong analytical skills with experience using performance dashboards
  • Advanced Excel skills required
  • Experience in fast-paced consumer goods or fitness industry preferred
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