Brand and Marketing Manager

Role

Brand and Marketing Manager

Reporting To

Head of Brand and Marketing

Background and Context

Children's Health Foundation (CHF) is focused on raising funds to fulfil our mission of providing world class medical facilities, research and compassionate loving care for every sick child in Ireland cared for in Children's Health Ireland (CHI) hospitals and urgent care centres. The Foundation supports Crumlin and Temple Street Children's Hospitals, National Children's Hospital Tallaght and Connolly Urgent Care Centre. The creation of Children's Health Foundation in 2019 brought together the existing Temple Street Foundation and The Children's Medical and Research Foundation Crumlin to continue to support Ireland's sickest children in their treatment journey today, tomorrow and into the future.

Role Purpose

The Brand & Marketing Manager is a newly established role within the Children's Health Foundation and will play a pivotal part in shaping and delivering integrated, high-impact campaigns that drive awareness, engagement, and income growth. Leading a small team, this role oversees delivery across PR, media, digital, and events. With strong people management skills, the successful candidate will elevate team performance and ensure all activity is audience-led, insight-driven, and aligned with fundraising priorities. They will translate strategy into execution, coordinating stakeholders, agencies, and media partners to deliver cohesive campaigns. The successful candidate will be responsible for upholding the consistent brand presence across all channels, with a focus on effective storytelling, campaign performance, and continuous improvement in delivery and capability.

Key Responsibilities

Team & Stakeholder Management

• Provide strong, visible leadership and line management to the brand and marketing team, setting clear expectations and ensuring accountability for delivery
• Work with the Head of Brand and Marketing to develop and implement strategies that raise brand awareness and drive impact across all marketing channels, including owned, earned and paid media
• Coach and mentor a team of 2 to strengthen marketing capability, campaign execution skills, and professional development
• Work with Creative Specialist to ensure full 360 campaign optimisation
• Conduct regular one-to-ones, performance reviews, and team meetings to track progress, provide constructive feedback, and maintain high levels of engagement, motivation, and performance
• Foster a collaborative, high-performance culture within the team that prioritises excellence, innovation, and continuous improvement
• Identify skills gaps and training needs, coordinating appropriate development opportunities for team members

Campaign Strategy and Delivery (PR, Media, Digital, Social & Events)

• Work with the Head of Brand and Marketing to support the development and delivery of the marketing strategy to achieve and exceed brand awareness, deliver impact and drive engagement
• Identify and develop strategic partnerships and opportunities that enhance brand reach, campaign impact, and organisational income generation
• Oversee key marketing and communications relationships, ensuring best practice in stakeholder engagement, brand consistency, and long-term partnership development
• Translate strategic briefs into clear plans, timelines, and deliverables
• Work with teams and agencies to track performance and improve results, using insights to inform optimisation and future planning
• Manage the marketing pipeline of projects and events, ensuring effective planning, prioritisation, delivery, and evaluation across all activity
• Develop compelling concepts, proposals, and presentations that clearly articulate the Children’s Health Foundation’s impact, purpose, and value proposition
• Design and deliver innovative engagement initiatives across PR, events, and partnerships to increase audience engagement, supporter participation, and brand visibility
• Lead end-to-end delivery of integrated campaigns across PR, media, digital, and events to ensure delivery on time, on budget, and aligned to KPIs

PR, Media & Reputation

• Support and drive proactive media engagement, while also supporting reactive PR as required
• Manage relationships with media, agencies, partners and ambassadors
• Ensure strong storytelling and media angles across all campaigns to deliver an always-on approach
• Champion awards and recognition activity, identifying opportunities and developing submissions to strengthen credibility and visibility

Workflow, Project Management & Reporting

• Ensure robust processes are in place for briefing, review and approval of content, balancing quality control with efficiency
• Manage workflows from briefing through to delivery, prioritising team workload and ensuring efficient project execution
• Monitor and track performance across PR, digital, and events, delivering insights while supporting budget tracking and efficient resource use
• Adopt a test, learn, adapt approach to improve engagement, acquisition and conversion

Brand Governance & Quality Control

• Ensure consistency in brand tone and messaging across all outputs
• Quality assurance through reviewing assets for tone of voice, visual consistency, and accuracy before publication
• Protect brand reputation through careful review of messaging and compliance considerations
• Manage day-to-day budget allocation across campaigns, ensuring cost-effective delivery and strong return on investment
• Monitor and report on campaign and channel performance against agreed objectives
• Produce clear reports on marketing activity, audience engagement, and campaign effectiveness to support strategic decision-making
• Track and analyse key performance indicators across all marketing activity to identify trends, opportunities, and areas for improvement

Qualifications and Experience

• Minimum 5 years’ experience in PR and marketing, with a proven track record of delivering successful campaigns and achieving income or performance targets
• Experience managing and developing a team, with demonstrable success in improving team performance and output quality
• Strong ability to build and maintain high-value relationships with colleagues, media and CHI stakeholders
• Excellent written and verbal communication skills, with the ability to produce compelling press releases, proposals and presentations
• Strong people management skills including coaching, performance management and team development
• Strategic thinking combined with strong attention to detail and high standards for quality
• Ability to work at pace, manage multiple priorities and meet deadlines in a fast-paced environment
• Experience managing budgets and delivering strong return on investment
• Strong functional competency across Microsoft Office (especially Excel and PowerPoint), design tools (e.g. Canva), and CRM systems (e.g. Pardot)
• Understanding of best practice in marketing, stakeholder engagement and relationship management
• Passion for children’s health and alignment with CHF’s mission and values
• Relevant professional qualification (e.g. CIM, PRII), Project Management Professional desirable

Functional Competencies

• Understand CHF’s external environment, at home and abroad
• Ethics management including financial controls and compliance with fundraising regulations
• Understand and promote CHF’s organisational values, history and culture
• Accountability through evaluation of fundraising activities to ensure value for money and impact

Terms and Benefits

• Flexible hybrid work policy
• Cycle to Work Scheme
• PRSA: up to 6% contributory subject to eligibility criteria
• TaxSaver Commuter Ticket Scheme available
• Employee Assistance Programme
• Training and Education allowance
• Paid sick leave subject to eligibility criteria
• 21 days annual leave and five privilege days per annum