Director / VP of Marketing

The Opportunity

We are looking for a senior marketing leader to own and drive Postr's entire marketing function, in Wynwood, Miami. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.

The title and compensation will be calibrated to your experience. Candidates who demonstrate VP-level strategic vision and cross-functional leadership will be considered for the VP of Marketing role. Candidates with strong hands-on execution paired with demonstrated strategic thinking will be considered at the Director of Marketing level. Both paths are legitimate and both matter enormously to us.

What You’ll Own

Brand Strategy & Positioning

• Define and own Postr's brand voice, visual identity, and market positioning across all channels and audiences

• Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators

• Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR

Demand Generation & Growth

• Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers

• Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline

• Develop go-to-market playbooks for new product features, market segments, and strategic partnerships

Content & Thought Leadership

• Create and own a content strategy that positions Postr as the authoritative voice in the brand-creator economy

• Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences

• Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets

Product Marketing

• Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption

• Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win

• Translate complex product capabilities — the Postr Index, guerrilla-style location mapping, real-time analytics — into clear, benefit-led messaging for buyers

Agency & Partner Marketing

• Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets

• Build co-marketing and partnership opportunities with adjacent platforms, tools, and industry associations

• Support outreach efforts with account-based marketing strategies for high-value agency and brand targets

Analytics & Reporting

• Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets

• Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not

• Continuously optimize based on data — allocating budget and attention toward the highest-performing channels and campaigns

You Bring:

• 7–15+ years of marketing experience, including roles at high-growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies

• Demonstrated experience owning full-funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead

• Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement

• Proven track record building and executing go-to-market strategies that drove measurable pipeline, brand growth, or market share expansion

• Hands-on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management

• Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence

• Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level

• Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity

Nice to Have (not required):

• Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers

• Familiarity with two-sided marketplace dynamics — marketing to both supply (creators) and demand (brands) simultaneously

• Prior experience building a marketing org from 0 to 1 — defining headcount plans, writing job descriptions, and conducting first hires

• Relationships within the creator economy, influencer marketing, or AdTech ecosystems

• Experience with community-led growth, product-led growth, or partner-channel marketing