Product Manager - Monetization

About Ideawise

Ideawise Group is a global tech company building some of the most groundbreaking products for alternative lifestyles in the dating industry. We create online communities where people can live authentic, fulfilling, and happy lives—helping like-minded individuals connect and discover what matters to them.

Founded in 2005 by three German brothers in Shanghai, Ideawise now has offices in Barcelona, Shanghai, Berlin, and Düsseldorf, and a team of nearly 150 open-minded people around the world working together to become ONE, AGILE, and THRIVING.

What We Do

We take startups from concept to scale, combining rigorous validation, rapid development, and strategic growth. Our plug-and-play infrastructure gives ventures a strong foundation, while our data-driven, modular approach ensures they scale with precision.

This role sits within our Dating vertical. The Dating Framework (DF) is the powerhouse behind two of our most distinctive apps: POPCORN and FET. These multi-platform products (combining web & app) are designed for alternative lifestyles and open-minded communities, blending social features with gamified dating experiences and heavily subscription-based models complemented by ads monetization.

About the Role

As AI Product Builder – Monetization, you will own and drive improvements across our two primary revenue streams:

• Subscriptions (new subscriptions and renewals across web and app)
• Consumables (token/points purchases within web and app)
• Advertising Monetization (optimizing ad placements, formats, fill rates, and overall ARPDAU across web and app)

Your mission is to improve key monetization metrics and unlock sustainable, long-term growth, by combining strong product fundamentals with AI-powered product building. You’ll move fast from insight → prototype → experiment → scaled capability, helping us adopt modern AI-native ways of working.

What You’ll Own & Drive

💡 Monetization Strategy & Ownership

• Own the monetization strategy for POP & FET across subscriptions, IAP/consumables, and ads.
• Define and evolve pricing models, paywalls, bundles, upsell mechanics, and lifecycle monetization flows (web & app).
• Balance monetization goals with user trust, retention, and long-term value.

🧠 AI-Native Product Building

• Use AI to accelerate the full product loop: research → PRDs/user stories → prototypes → experiments → iteration.
• Create fast prototypes (e.g., paywall variants, onboarding/checkout changes, offer screens, pricing experiments) using AI-assisted workflows and low-code/engineering collaboration.
• Translate business goals into precise experiment specs, event tracking needs, and acceptance criteria at speed and with high quality.
• Help the squad adopt repeatable AI workflows that increase velocity and quality (e.g., drafting test plans, copy variants, experiment readouts, instrumentation specs).

📊 P&L, Metrics & Decision-Making

• Own monetization KPIs and P&L in collaboration with Data and Finance.
• Track and optimize metrics such as ARPU, ARPPU, LTV, churn, conversion rates, and payback.
• Use data to drive prioritization, investment decisions, and roadmap trade-offs.

🧪 Experimentation & Growth

• Build and maintain a structured experimentation framework (hypotheses → A/B tests → learnings).
• Lead paywall, pricing, and offer testing in partnership with Design, Data, and Engineering.
• Scale successful experiments into long-term product capabilities.

🛠 Product Ownership & Delivery

• Own the Monetization Squad backlog, roadmap, and sprint goals.
• Write and validate high-quality user stories and acceptance criteria.
• Lead sprint planning, reviews, and backlog refinement together with the Agile Growth Operator.

🤝 Team Leadership & Stakeholder Management

• Act as Squad Lead for the DF Monetization Squad.
• Provide clear direction, prioritization, and context to the team.
• Collaborate closely with DF Brand, Acquisition, Retention, Data, Ads, Finance, and Leadership.
• Represent monetization in DF-level and Group-level product discussions.

🚀 What You Need to Succeed

• 4–7+ years in Product Management / Product Ownership, ideally in consumer-facing or subscription-based products.
• Proven experience with subscriptions, IAPs, pricing, and paywall optimization (web and/or app).
• Strong analytical skills and comfort with product analytics tools (e.g., Amplitude, PostHog, Superset, Firebase).
• Familiarity with monetization tooling (preferably Adapty; alternatively RevenueCat, Qonversion, Purchasely).
• Hands-on experience with A/B testing and experimentation frameworks.
• AI-native product building mindset: you regularly use AI to increase speed and quality in product discovery, specs, prototyping, experiment design, and execution.
• Ability to own business outcomes, not just delivery (revenue, LTV, conversion).
• Experience leading cross-functional teams in agile environments.
• Excellent communication and stakeholder management skills.
• Professional fluency in English.

🌟 Bonus Points

• Experience in dating, social, marketplace, community-driven products or gaming.
• Familiarity with ads monetization (web and/or app).
• Understanding of mobile app ecosystems (App Store / Google Play pricing, renewals, cancellations).
• Basic acquisition knowledge (attribution, ROAS, funnels) to collaborate effectively with Acquisition.
• Experience working in remote, international teams.
• German language skills.

What’s In It for You?

At Ideawise, we want your collaboration with us to be impactful, flexible, and rewarding. As part of your engagement, you can expect:

🌴 Time to Recharge 30 working days of holiday per year, above the usual market standard.

⏳ Flexibility That Works for You Freedom to arrange your working hours, with the latest start time of 9 AM for smooth collaboration.

🧠 Mental Well-being Access to OpenUp, providing mental health resources and support.

💃 Bi-Annual Company Retreats Join our global gatherings to connect and collaborate in person.

🚀 Impactful Work Contribute to features used by hundreds of thousands of active users, directly influencing product growth and user experience.

💡 Creative Autonomy Turn ideas into MVPs, test quickly, and see your work’s real impact.

🎯 Shaping Direction Influence product and technical decisions, with your ideas contributing to how we build and grow.

🌍 Global Collaboration Work alongside a diverse, international team of professionals across disciplines.

📈 Professional Growth Learn, experiment with cutting-edge technologies, and grow in a fast-moving, borderless environment.

Our Commitment to DEI

At Ideawise, we believe diversity fuels innovation. We’re committed to building an inclusive environment where people from all backgrounds can thrive. We welcome applicants of all races, ethnicities, religions, gender identities, sexual orientations, abilities, ages, and backgrounds. What matters most is your passion, expertise, and vision.

How to Apply

If you’re excited by what we’re building and passionate about engineering with impact, we’d love to hear from you.

📩 Apply with your CV and a short note telling us why this role resonates with you.