Web Developer - Webflow

What is the job? We are looking for a strategic, creative, and hands-on Web Developer who is focussed on Website Growth to take ownership of the development, optimisation, and performance of our digital presence across Montu UK and Alternaleaf. This is not a traditional developer role focused solely on building pages. We are looking for someone who can build, experiment, and optimise. You will combine deep Webflow and Wix expertise with a strong understanding of user journeys, SEO, and conversion rate optimisation to continuously improve how our websites perform. Working closely with marketing, pharmacy, product, and growth teams, you will play a key role in ensuring our websites are high-performing, scalable, and conversion-focused. What will you be doing? Own and execute the website development and optimisation strategy aligned with business and growth goals Build, maintain, and optimise website pages and templates using Webflow and Wix Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required Collaborate with cross-functional teams to deliver a consistent, high-performing user experience Act as the technical owner for all website initiatives, ensuring best-in-class web standards Translate marketing, product, and brand initiatives into seamless on-site user journeys Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms Apply SEO best practices across site structure, metadata, and technical implementation Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results What do you need? 5+ years' experience in website marketing, product management, or digital strategy. SME with hands-on expertise in Webflow and Wix (must-have). Proficient in HTML/CSS and basic JavaScript (ability to customise components). Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO. Experience with API integrations and compliance-led tracking. Experience working in regulated environments and balancing compliance with creativity. Strong track record of improving site performance and conversion rates. Familiarity with CMS workflows, UX/UI principles, and web analytics. Ability to plan, deliver, and own web projects end-to-end. Bonus Points For Experience in the healthcare or pharmaceutical industry Knowledge of GDPR, data compliance, and secure form handling Experience integrating CRM tools and marketing automation Understanding of personalisation engines and behavioural triggers Comfort with Agile project methodologies This role will be hired through our Employee of Record in South Africa, MindPearl. MindPearl Benefits include: Medical insurance paid for by the company. Insurance is with KaeloHealth. Paid Maternity leave for female employees (3months @100% salary) Annual leave of 20 days plus one additional day per year up to 25 days. Provident Fund with Momentum-employee contribution of minimum 6% per month.