Product Manager – Marketing Platforms

Role Overview

We are looking for a Product Manager – Marketing Platforms to support a fast-growing marketing technology ecosystem that brings together internal data systems, customer engagement workflows, and a third-party campaign/journey platform.

This role will help drive roadmap execution, requirement clarity, stakeholder alignment, and delivery readiness across a platform environment that is evolving from one-off campaign execution to a more integrated model covering segmentation, customer journeys, reporting, optimization, and multi-channel activation.

The ideal candidate is highly structured, strong at turning ambiguity into action, and comfortable working across business, operations, and engineering teams. This is a hands-on product role for someone who can help shape requirements, drive execution discipline, and ensure that platform capabilities are aligned to business and operational needs.

This is not a pure feature factory role and not a campaign operations role. It is best suited for someone who can connect roadmap planning with real-world execution and stakeholder needs.

Key Responsibilities

Product roadmap and execution

• Support roadmap planning and execution in partnership with business and technology stakeholders
• Work closely with the Bangalore-based technology team to drive prioritization, planning, and follow-through on roadmap items
• Help define product scope, clarify requirements, and ensure work is structured for execution
• Track progress, dependencies, and risks across multiple workstreams

Requirements and delivery readiness

• Translate business needs into clear product requirements, user stories, workflows, and acceptance criteria
• Ensure requirements are complete, actionable, and aligned with delivery expectations
• Partner with technology and operational teams to validate readiness for releases and feature rollouts
• Support channel and capability expansion across the platform ecosystem

Cross-functional stakeholder management

• Act as a bridge between business, operations, and technology teams
• Drive alignment across stakeholders with varying priorities and levels of technical understanding
• Facilitate decision-making, surface blockers early, and maintain momentum across the program
• Ensure key decisions, assumptions, and follow-ups are documented and tracked

Operational enablement

• Work with internal teams to ensure new capabilities are usable and adoptable
• Support the creation of structured documentation, process guides, and readiness materials as needed
• Help build a scalable operating model as platform adoption expands

Governance and visibility

• Maintain clear visibility into roadmap health, delivery progress, risks, and open dependencies
• Prepare concise status updates, trackers, and summaries for leadership and program stakeholders
• Bring discipline and structure to a fast-moving, high-visibility initiative

Required Qualifications

• 8+ years of experience in Product Management, Business Analysis, Program Management, or a similar cross-functional role
• Strong experience working closely with engineering teams on roadmap execution and requirement shaping
• Proven ability to translate business needs into structured product artifacts such as PRDs, user stories, workflows, and acceptance criteria
• Strong stakeholder management and cross-functional communication skills
• Comfortable operating in ambiguous, evolving environments with multiple moving parts
• Strong organizational skills with the ability to manage dependencies, risks, and follow-through
• Based in Bangalore or willing to work in close alignment with a Bangalore-based technology team

Preferred Qualifications

• Experience in marketing technology, customer engagement platforms, CRM, CDP, campaign management, or journey orchestration platforms
• Familiarity with multi-channel customer communication ecosystems such as email, SMS, messaging platforms, and paid media audience workflows
• Experience with platform integrations, internal tools, or enterprise product rollouts
• Exposure to environments with strong governance, compliance, legal, and business stakeholder involvement
• Experience working with distributed or global teams