Key Account Executive – Hungary

Role Purpose

The role aims is to develop sales within modern retail chains in Hungary through strong in-store execution and by maintaining a constant relationship with category managers in the points of sale.

The position is mainly oriented towards field activity: store visits, monitoring product presence on shelves, and stimulating orders at store level. In the medium term, the role is designed as a development step towards the Key Account Manager position, with gradual involvement in the relationship with retailers purchasing headquarters.

Main Responsibilities

In-store Execution

• Regular visits to modern retail chain stores in Hungary.

• Direct interaction with department managers or category managers in stores.

• Monitoring product presence on shelves (listing, stock levels, positioning, compliance with planograms).

• Identifying opportunities to improve product visibility in stores.

Order and Sales Development

• Supporting the growth of store orders through direct collaboration with the purchasing managers at the points of sale.

• Monitoring product rotation and sell-out levels.

• Supporting the implementation of promotions and commercial actions.

Market Monitoring

• Observing competitors’ activity in stores: prices, promotions, shelf positioning, new product launches.

• Periodically reporting relevant market information.

Market Feedback

• Reporting any issues identified in stores (quality, packaging, stock levels, commercial performance).

• Communicating feedback to the direct manager.

Reporting

• Reporting field activity and the main market developments.

• Contributing to the analysis of product performance in the visited retail networks.

• Reporting campaign results and their impact on orders

Role Development

The role may evolve into a Key Account Manager position for Hungary. At this stage, responsibilities will include participating, together with the Retail Operations Director, in discussions and negotiations with retailers, purchasing headquarters, as well as more direct involvement in developing the commercial strategy for the market.

Candidate Profile

• Sales experience, preferably in the FMCG sector.

• Experience working with retail chains is an advantage.

• Good communication and negotiation skills.

• Ability to build working relationships with store partners.

• Commercial mindset and results orientation.

• Ability to observe and analyze the market.

Other Requirements

• Hungarian language – fluent level

• English language – good level

• Willingness to travel

• Category B driving license