Brand Manager

About Us

At Mega Prime Foods, we believe business is a platform to nurture purpose, uplift lives, and steward trust—with our consumers, our people, and ultimately with God.

As the company behind the Philippines’ #1 sardines brand, MEGA Sardines, our brands don’t just win market share—they serve Filipino families every day. We are now looking for a Brand Manager who sees branding not just as marketing, but as building meaningful products and experiences that create lasting impact for Filipino households.

This opportunity is for a strategic and consumer-driven leader who is passionate about growing brands, developing innovative products, and driving business growth through insight-led marketing and cross-functional collaboration.

The Role

The Brand Manager is responsible for driving brand growth, market performance, and product innovation initiatives aligned with the company’s strategic goals.

You will lead end-to-end brand management—from consumer insights and product development to campaign execution and portfolio growth—while working closely with Sales, R&D, Supply Chain, Finance, and Creative teams to ensure our products continue to resonate with consumers.

This role blends:

✓ Strategic brand building and consumer understanding

✓ Product development and innovation leadership

✓ Commercial and operational collaboration

✓ Values-driven leadership and stewardship

What You’ll Be Accountable For

Brand Strategy & Growth

• Develop and execute brand strategies that drive awareness, penetration, and market share growth

• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth

• Manage brand positioning and ensure consistency across all consumer touchpoints

• Monitor brand performance and recommend initiatives to achieve business objectives

Product Development & Innovation

• Lead product development initiatives from concept to commercialization in partnership with R&D and Operations

• Identify consumer needs and translate insights into relevant product innovations and improvements

• Manage new product launches, renovations, packaging updates, and portfolio expansion initiatives

• Ensure products align with market demand, profitability targets, and brand direction

Marketing & Campaign Execution

• Develop integrated marketing campaigns across traditional and digital platforms

• Collaborate with internal and external partners for creative development, activations, and media execution

• Manage marketing budgets and ensure efficient allocation of resources

• Evaluate campaign effectiveness and optimize strategies based on data and insights

Cross-Functional Collaboration

• Partner closely with Sales teams to drive trade support and commercial execution

• Work with Supply Chain and Operations to align demand planning and product availability

• Coordinate with Finance on forecasting, budgeting, and profitability analysis

• Collaborate with Quality and Regulatory teams to ensure compliance and product excellence

Leadership & Culture

• Promote a culture of accountability, collaboration, creativity, and continuous improvement

• Champion consumer-centric and purpose-driven decision making

• Support capability building and innovation within the marketing organization

Who Will Thrive Here

✓ A strategic and consumer-focused marketer

✓ A brand builder with strong product development experience

✓ A collaborative leader who thrives in cross-functional environments

✓ A professional who balances creativity with commercial thinking

✓ Someone who makes data-informed decisions while remaining deeply consumer-centric

✓ A values-driven individual who embraces stewardship, purpose, and service in their work

Qualifications

• Bachelor’s Degree in Marketing, Business Management, Communications, or related field (MBA is a plus)

• At least 4–6 years of experience in Brand Management, preferably in FMCG or food manufacturing

• Proven experience in product development and innovation management

• Strong understanding of consumer marketing, brand strategy, and market analysis

• Experience handling integrated marketing campaigns and product launches

• Excellent stakeholder management, communication, and project management skills

• Strong analytical and commercial acumen with the ability to translate insights into action

• Ability to thrive in a fast-paced, highly collaborative environment