Senior Sales Manager (Current Account)

About the Role

The Senior Sales Manager – Current Account is a key leadership role within the Retail Branch Banking function. The role is responsible for driving the growth and profitability of the current account portfolio across a defined region. This includes expanding the branch footprint, increasing product penetration, and ensuring the delivery of high-quality customer service. The role bearer will lead a team of branch officers, identify high-potential markets, and convert business opportunities into tangible results. With full P&L accountability, this role directly contributes to the strategic objectives of the branch banking business.

Key Responsibilities

Primary Responsibilities

• Lead, mentor, and manage a team of branch officers across the assigned branches.
• Identify and acquire potential customers for current accounts and asset products to generate fee-based revenue.
• Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
• Drive activation of current account clients and ensure achievement of float targets.
• Conduct regular product training and refreshers to ensure the team is well-informed and up to date.
• Ensure timely and effective resolution of customer queries and service issues.
• Maintain optimal staffing levels and manage team attrition effectively.
• Ensure customer satisfaction by meeting service quality and delivery standards.
• Evaluate and refine growth strategies based on competitor analysis and customer feedback.
• Track business performance and ensure execution aligns with the defined business plan.

• Recommend and implement process improvements to enhance service efficiency and quality across the branch network.
• Support employee engagement initiatives and foster a high-performance culture.

Education

• Graduate in any discipline.

• Minimum of 7 years of relevant experience in sales within the banking industry, preferably in branch banking or current account acquisition.

• Strong leadership and team management capabilities.
• Proven track record in sales and customer acquisition.
• Strategic thinking with a focus on execution and results.
• Ability to analyse market trends and competitor strategies.
• High customer orientation and service quality focus.
• Strong organizational and problem-solving skills.
• Ability to attract, retain, and develop high-performing talent.
• Fluent in English with strong business communication skills