Online Enrollment Marketing Manager

Title: Graduate & Online Enrollment Marketing Consultant

Location: Greater Boston

Onsite Requirements: remote working EST hours

Duration: 3-months

Industry: Higher Education

Must have hands on execution experience supporting both online and graduate enrollment marketing programs in higher education

Role Overview

This contract, individual-contributor role supports graduate and online enrollment marketing programs within a higher-education environment. The focus is on hands-on execution, project management, and day-to-day delivery across digital enrollment marketing initiatives.

Responsibilities include:

• Ownership of digital marketing performance across paid and owned channels (search, social, display, and email), as well as oversight of lead generation, inquiry management, and application conversion strategies.
• Serve as a key leader in CRM operations (Slate), ensuring effective use of automation, segmentation, and data-driven decision-making to optimize the prospective student journey.
• Monitor performance metrics, forecasting enrollment, and quickly identifying and implementing strategies to improve yield and efficiency.
• Strong collaboration with academic program leadership, external vendors, and internal stakeholders, as well as the ability to step into an existing structure and provide immediate leadership, stability, and direction

Work Experience:

• Minimum five years' direct experience in enrollment marketing in a competitive, higher ed environment.
• Experience building and maintaining an infrastructure in support of enrollment marketing activities, including plan development, vendor management, data storage and analysis, and funnel management/tracking.
• The ideal candidate is both a strategic thinker and an operational executor, with demonstrated experience managing enrollment targets in higher education or a similar B2C environment.
• Experience with online education, digital marketing analytics, and enrollment management systems is strongly preferred, along with the ability to operate in a fast-paced environment with evolving priorities.
• Technical marketing skills;
• experience with Google Analytics and marketing automation tools

• website development and maintenance experience, including proficiency in HTML and content managements
  

Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.

California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile:

Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.

Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.

Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.

Benefits Information:

Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.

We look forward to working with you.

Beacon Hill. Employing the Future™