Email Marketing Manager

Email Marketing & Onsite Merchandising Manager
Industry: Fortune 500 Retail company
Pay Rate: $35-$43/hr
Hours: 40 hours/week
Location: Seattle, WA (Hybrid: 2-3 days onsite, the rest remote)
Duration: 1-year contract

Key job responsibilities • Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization. • Coordinate with multiple teams to provide thorough and authoritative industry creative content • Own weekly, monthly and quarterly reporting on the state of initiatives • Manage and report out on projects, status, and work with teams to remove any project blockers. • Plan, develop, and execute email campaigns that drive traffic and conversions for health programs covered by insurance • Continuously optimize email campaigns to improve on KPI performance • Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, and overall customer experience • Regularly review, interpret, and communicate email performance metrics, traffic/application trends, and optimization insights to peers and managers • Develop technical and creative requirements for email campaigns in partnership with cross-functional teams • Communicate effectively with stakeholders, peers, and managers across marketing operations, event operations, and creative teams

Basic Qualifications • 3-5 years of professional marketing experience • Experience with onsite marketing, lifecycle marketing and digital advertising • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) • Experience using data and metrics to measure impact and determine improvements • Familiarity and comfort with GenAI applications for content and copy • Strong bias for action and ability to prioritize • Aptitude for organization, flexibility, and producing results in a fast-paced environment • Ability to leverage data to drive decision making • Bachelor's degree

Preferred Qualifications
- Experience with Salesforce suite and Knak is an asset
-HTML skills is an asset

The salary range for this position is $35/hr to $43/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.